The Days of 'Uber-for-X' May Be Over

On-demand laundry service Washio is only the most recent "Uber-for-X" startup to shut down.

1 minute read

September 22, 2016, 8:00 AM PDT

By Elana Eden


Doorbell

Inked Pixels / Shutterstock

Washio, an app through which users request on-demand laundry service, pick-up, and drop-off, recently announced it had permanently closed operations.

The Santa Monica-based startup garnered millions in investments when it launched in 2013. As Alison Griswold recalls in Quartz:

Those years were peak Uber-for-X, as entrepreneurs raced to replicate the formula that was working so well for the ride-hailing industry: using a smartphone app to connect customers with legions of independently contracted task-doers.

But the wild popularity, and profitability, of ride-hailing apps did not necessarily translate as well as hoped to an "instant-anything" model.

Unlike Uber, which gave consumers a better ride option than taxis at a cheaper price, these laundry [and other] apps are and were middlemen selling convenience at a premium, and for a service most people use far less frequently than transportation.

"Even 'asset-light' businesses can be cash-intensive to run," Griswold notes; many such startups initially relied on a subsidy-heavy model that has since become "untenable." She names ten more on-demand startups that have failed to compete with traditional services—suggesting the Uber-for-X bubble may have popped.

Tuesday, August 30, 2016 in Quartz

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Large crowd on street in San Francisco, California during Oktoberfest festival.

The Simple Legislative Tool Transforming Vacant Downtowns

In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

June 2, 2025 - Robbie Silver

Bike Parking Utrecht Centraal Station

Supporting Cycling Takes More Than Just Bike Lanes

Safe, protected bike lanes are a key part of a city’s bike infrastructure — but secure parking, e-bike charging, and other amenities can also influence people’s shift to cycling.

June 11 - Cities Today

A blue and white Sound Transit heavy rail commuter trail with downtown Seattle skyline in background.

Judge Blocks Anti-DEI Rules for Transportation, Housing Grants

A second injunction blocks the Trump administration from enforcing new regulations for federal funding.

June 11 - The Seattle Times

San Jose, California city hall with glass dome in front of modern multistory building.

Unhoused People in San Jose Could Face Arrest if They Refuse Shelter

A policy proposed by the city’s mayor would give law enforcement the option to arrest homeless residents if they refuse three offers of housing.

June 11 - Associated Press