How the Media 'Walk-Shames' Pedestrians

Innocent until proven guilty—unless you're a pedestrian in the court of opinion.

1 minute read

September 17, 2015, 6:00 AM PDT

By James Brasuell @CasualBrasuell


No Walking

Rhonda Roth / Shutterstock

"Media outlets frequently shame walking in the way they cover issues related to walking, and these tactics contribute to a culture where death and destruction are accepted as unavoidable byproducts of our auto-oriented mobility norms," according to the argument of a recent article by Matt Steele.

To help members of the media be more deliberate in their presentation of the issues and politics surrounding walking, Steele goes on to highlight several examples of "walk-shaming," including:

  • Misunderstandings about crosswalks. Victim blaming, according to Steele, is especially easy when crosswalks are so poor in so many cities. In Minnesota, for example, every corner is a crosswalk—even when unmarked. That doesn't stop the media from implying the fault of the pedestrian when struck and killed or injured when crossing the street legally.
  • The use of the word "accident," which, according to Steele, "serves to entrench the fatalistic concept that, in the absence of intent, carnage is merely an occurrence of chance."
  • Walk-shaming advertisements.

Each of the above examples, and the others mentioned in the article, include recent, specific examples of the media perpetrating a walk-shaming narrative. 

Wednesday, September 16, 2015 in Streets MN

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Rendering of Shirley Chisholm Village four-story housing development with person biking in front.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning

SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

June 8, 2025 - Fast Company

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

June 6, 2025 - PC Magazine

Rendering of autonomous cargo train moving across bridge across river in wooded area between Texas and Mexico.

Trump Approves Futuristic Automated Texas-Mexico Cargo Corridor

The project could remove tens of thousands of commercial trucks from roadways.

1 hour ago - FreightWaves

Rendering of white three-story single-stair building in Austin, Texas with staircase in the middle.

Austin's First Single Stair Apartment Building is Officially Underway

Eliminating the requirement for two staircases in multi-story residential buildings lets developers use smaller lots and more flexible designs to create denser housing.

2 hours ago - Building Design & Construction

MARTA bus with Atlanta skyline in background

Atlanta Bus System Redesign Will Nearly Triple Access

MARTA's Next Gen Bus Network will retool over 100 bus routes, expand frequent service.

3 hours ago - Mass Transit