Architectural Renderings Depict Only the 'Wired and Young'

John King shares his thoughts on modern renderings. In too many drawings a hipster cult of youth is normalized, and it threatens to paint regular folks and true nonconformists out of the picture.

1 minute read

March 24, 2015, 7:00 AM PDT

By Philip Rojc @PhilipRojc


Transit Rendering

Eric Fischer / Flickr

Heightened diversity is one of the hallmarks of any urban center. But according to John King, "[the] city imagined by designers and developers is a monoculture of the wired and young."

From a set of architectural renderings, mostly native to San Francisco, King picks out the roots of gentrification. "The difference now is the narrowness of the vision conveyed. For all the debate over gentrification and saving the 'soul' of San Francisco (whatever that means), the future will arrive with a backpack slung over its shoulder."

These renderings might indicate a deeper cultural disruption. Not only do they fail to include homeless people and other "problem" signs: they also write out office workers, tourists, and most of those who will actually use the spaces depicted. For King, this celebration of carefree digital age faddishness—and the death of seriousness—is new. "Not only are the figures in the renderings from past decades obviously not real — wonderful figures brought to life by a seemingly casual line or two — they convey a sense that societal norms were here to stay. The establishment will continue to set the tone, thank you, whatever that era’s fashions or hairstyles might be."


Friday, February 27, 2015 in San Francisco Chronicle

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Close-up of "Apartment for rent" sign in red text on black background in front of blurred building

Trump Administration Could Effectively End Housing Voucher Program

Federal officials are eyeing major cuts to the Section 8 program that helps millions of low-income households pay rent.

April 21, 2025 - Housing Wire

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 30, 2025 - Diana Ionescu

Close-up on Canadian flag with Canada Parliament building blurred in background.

Canada vs. Kamala: Whose Liberal Housing Platform Comes Out on Top?

As Canada votes for a new Prime Minister, what can America learn from the leading liberal candidate of its neighbor to the north?

April 28, 2025 - Benjamin Schneider

Washington

Washington State’s Parking Reform Law Could Unlock ‘Countless’ Acres for New Housing

A law that limits how much parking cities can require for residential amd commercial developments could lead to a construction boom.

1 hour ago - Streetsblog USA

Bluebird sitting on branch of green bush.

Wildlife Rebounds After the Eaton Fire

Following the devastation of the Eaton Fire, the return of wildlife and the regrowth of native plants are offering powerful signs of resilience and renewal.

2 hours ago - AP News

1984 Olympics

LA to Replace Inglewood Light Rail Project With Bus Shuttles

LA Metro says the change is in response to community engagement and that the new design will be ready before the 2028 Olympic Games.

3 hours ago - Newsweek

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.