Boomers Drive Home Sales; Millennials Still on the Sidelines

Bloomberg produced an article describing what it sees as the dominant narrative of the for-sale housing market as the country slowly emerges from the recession and adjusts to its new demographic realities.

2 minute read

December 18, 2014, 12:00 PM PST

By James Brasuell @CasualBrasuell


John Gittelsohn and Prashant Gopal survey the latest studies and research about the state of the housing market in the United States. Their take: wealthy baby boomers are driving the for-sale housing market while Millennials hold on pause before jumping into the market.

The article cites many sources and approaches the main argument from multiple angles. Here are a few sample data points as an introduction to the article:

  • "Southwest Florida is the fastest-growing U.S. market for new houses, a sign that retirees such as the Jays are poised to buoy growth in the country’s depressed homebuilding industry next year." 
  • "Sales of new single-family homes are expected to rise 16 percent to 510,000 in 2015, according to the median estimate of 25 economists and housing analysts in a survey conducted by Bloomberg News. That would be an acceleration from this year, which is expected to show a 2.6 percent increase from 2013, based on the survey results."
  • "Housing starts, including multifamily projects, will climb about 15 percent to 1.15 million units, according to the estimates, which were submitted from late November through last week. Builders broke ground at an annual pace of 1.03 million in November, a 1.6 percent decline from a year earlier, the Commerce Department said yesterday. Annual starts haven’t surpassed 1 million since 2007, before the real estate crash accelerated."
  • "Builders have increasingly shifted away from starter homes and are appealing to wealthier buyers, with the median price of a new U.S. house reaching a record high of $305,000 in October."

Wednesday, December 17, 2014 in Bloomberg

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9, 2025 - Axios

Aerial view of suburban housing near Las Vegas, Nevada.

HUD Announces Plan to Build Housing on Public Lands

The agency will identify federally owned parcels appropriate for housing development and streamline the regulatory process to lease or transfer land to housing authorities and nonprofit developers.

March 17, 2025 - The Wall Street Journal

Canadian flag in foreground with blurred Canadian Parliament building in background in Ottawa, Ontario, Canada.

Has President Trump Met His Match?

Doug Ford, the no-nonsense premier of Canada's most populous province, Ontario, is taking on Trump where it hurts — making American energy more expensive.

March 11, 2025 - Toronto Star

Light rail train passing under apartments in Pasadena, California

California Bill Aims to Boost TOD

A bill proposed by Sen. Scott Wiener would exempt transit agencies from zoning rules near ‘high-quality’ transit stops and allow denser transit-oriented development.

March 18 - Streetsblog California

People walking at Pike Place Market, Seattle.

Report: One-Fifth of Seattle Households Are Car-Free

According to one local writer, the city’s low rate of car ownership should encourage officials to support public transit and reduce parking minimums.

March 18 - Seattle Bike Blog

Snow geese at the Sacramento National Wildlife Refuge, California

California Lawmakers Move to Protect Waterways

Anticipating that the Trump EPA will reinstate a 2017 policy that excluded seasonal wetlands and waterways from environmental protections.

March 18 - CALmatters

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.