Life, Death, and Repurposing of the Great American Mall
Paul Solman begins his six minute report (video, audio + text) at the decaying 1.3 million-square-foot Rolling Acres Mall in Akron, Ohio, i.e., the "poster child for a recent phenomenon in America, the dead mall."
The 50-acre mall, which offered 140 stores at it peak, opened in 1975, was down to "20-odd stores" by May, 2007, and went dark the next year. Amanda Weinstein of the University of Akron explains how outlets and discount stores began to replace the mall in this blue-collar area.
Solman then launches into the history of the great American indoor malls. "In the 1950s, car culture spawned the suburbs and launched a half-century mall boom: 1,500 built from 1956 to 2005," states Solman. "But barely 1,000 indoor malls are left today, not a single new one built since 2006."
Solman's next guest, Leonard Schlesinger, a retail expert from the Harvard Business School, states, "Malls have been declining for years and will continue to decline." And he's not just referring to malls like Rolling Hills.
I’m talking about the high-quality malls that have been...what we call the A malls. The B malls and C malls, the ones that have never drawn high-end customer bases or high-end traffic, they’re already in the process of being repurposed in all sorts of ways.
Malls have been repurposed into bowling alleys, storage facilities, etc., and, according to Schlesinger, "15 percent of malls are expected to fail or be converted into non-retail space in the next decade."
In some cases the repurposing takes on adaptive reuse as in the case of "(t)he redevelopment of One Hundred Oaks from a dying shopping mall into a (LEED-certified) hybrid retail/medical mixed-use facility," described by Nashville Business Journal guest blogger, Walt Burton.
Solman goes on to describe successfully repurposed malls, one redeveloped into an upscale theater (which he visits). Schlesinger opines that "movies, gyms, restaurants and entertainment may be the new normal."
What helps, of course, is location.
Chestnut Hill, with its evermore well-heeled residents, is a much better mall bet than working-class Akron, Ohio, where the only use of Rolling Acres these days is a storage facility tucked away in one small wing of the complex.
He ends on a grim note for that real estate, calling it "a post-apocalyptic vision of shopping mall America."