How 'Share the Road' Campaigns Distract from the Real Problems of Traffic Safety

Following a close call on his bike, a writer questions the perverted logic of safety campaign slogans that share, equally, the onus for traffic safety between cars and bikes.

1 minute read

August 7, 2014, 2:00 PM PDT

By James Brasuell @CasualBrasuell


Share the Road

northallertonman / Shutterstock

The blogger for The Invisible Visible Man recalls how being passed within six inches by a cab driver in New York City made him question the efficacy of "share the road" campaigns.

"…it’s self-evidently bizarre to argue that the solution to drivers’ killing people is to ask everyone to be nice." 

The post goes on to break down the merits of the "Leave it on the road" messaging that's part of the "Share the Road" campaign promoted by Trasnport for London.

"Leave it on the road," according to the post, "suggests that the real problem is people’s malice towards each other or negative perceptions. It ignores the evidence that negligence, inattention and poor risk assessment are significant causes of car crashes. It puts the focus on vulnerable road users’ reaction to negligent driving. It suggests that all cyclists and pedestrians are somehow collectively responsible for each others’ behaviour. Motorists are helpless vessels full of potential rage that cyclists or pedestrians can make explode or safely depressurise." 

Other examples of such safety campaigns: "Respect is a Two-Way Street" and (as mentioned by a commenter) "The Nice-Way Code."

"The question," according to the post, "is why 'share the road' campaigns continue to consume energy that could be better directed elsewhere."

Thursday, August 7, 2014 in The Invisible Visible Man

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

July 9, 2025 - Diana Ionescu

Map of Haussmann's redesign of Paris in the 1850s through 1870s under Napoleon III.

In Urban Planning, AI Prompting Could be the New Design Thinking

Creativity has long been key to great urban design. What if we see AI as our new creative partner?

June 30, 2025 - Tom Sanchez

View of dense apartment buildings on Seattle waterfront with high-rise buildings in background.

King County Supportive Housing Program Offers Hope for Unhoused Residents

The county is taking a ‘Housing First’ approach that prioritizes getting people into housing, then offering wraparound supportive services.

July 11 - Real Change

Aerial view of suburban housing near Las Vegas, Nevada.

Researchers Use AI to Get Clearer Picture of US Housing

Analysts are using artificial intelligence to supercharge their research by allowing them to comb through data faster. Though these AI tools can be error prone, they save time and housing researchers are optimistic about the future.

July 11 - Shelterforce Magazine

Green bike share bikes parked in a row on a commercial street with outdoor dining and greenery.

Making Shared Micromobility More Inclusive

Cities and shared mobility system operators can do more to include people with disabilities in planning and operations, per a new report.

July 11 - Cities Today