A Ghastly Example of "Bike-Washing"

Could a 1,300-mile bike path along the length of the proposed Keystone XL pipeline quell the concerns of environmentalists? A "tongue-in-cheek" design put forth by SWA group doesn't appear to have won admirers on either side of the debate.

1 minute read

October 31, 2013, 6:00 AM PDT

By Jonathan Nettler @nettsj


"The debate over the Keystone XL pipeline has gotten pretty heated and Kinder Baumgardner [creative director for the SWA Group] has an idea to cool the emotions: a really long bike path," reports Jim Snyder. "While the illustrations are tongue-in-cheek, Baumgardner insists the idea isn’t: making Keystone more palatable by creating a 'recreational corridor' along its right of way."

But neither opponents nor proponents were buying it. “'I think it’s ridiculous,' said Jane Kleeb, the executive director of Bold Nebraska, which opposes Keystone because it says it could pollute water and farm and ranch land in Nebraska."

"Shawn Howard, a spokesman for TransCanada, said he had not heard of the idea before being contacted by a reporter. He also wasn’t enthusiastic."

“To make sure we can maintain or access the pipeline, permanent structures couldn’t be built in the easement,” he said. “We do not own the land that the pipeline easement is for.”

To give you a hint of the original intent, Angie Schmitt notes that the concept was put forth on April Fool's Day. 

Sunday, October 27, 2013 in Bloomberg

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Large crowd on street in San Francisco, California during Oktoberfest festival.

The Simple Legislative Tool Transforming Vacant Downtowns

In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

June 2, 2025 - Robbie Silver

Color-coded map of labor & delivery departments and losses in United States.

The States Losing Rural Delivery Rooms at an Alarming Pace

In some states, as few as 9% of rural hospitals still deliver babies. As a result, rising pre-term births, no adequate pre-term care and harrowing close calls are a growing reality.

5 hours ago - Maine Morning Star

Street scene in Kathmandu, Nepal with yellow minibuses and other traffic.

The Small South Asian Republic Going all in on EVs

Thanks to one simple policy change less than five years ago, 65% of new cars in this Himalayan country are now electric.

7 hours ago - Fast Company

Bike lane in Washington D.C. protected by low concrete barriers.

DC Backpedals on Bike Lane Protection, Swaps Barriers for Paint

Citing aesthetic concerns, the city is removing the concrete barriers and flexposts that once separated Arizona Avenue cyclists from motor vehicles.

June 15 - The Washington Post