Since its publication, F. Scott Fitzgerald’s 'The Great Gatsby' has epitomized affluence and excess, especially for New York, where the book is set. Leonardo DiCaprio aside, Elizabeth Harris looks at the enduring attraction of Gatsby for developers.
In advance of the opening of Baz Luhrmann's Gatsby movie this week, Harris examines the book's continued inspiration for real estate interests from Long Island to Michigan.
"There are the Gatsby condominiums on the Upper East Side of Manhattan and the Fitzgerald apartment building on the other side of Central Park. There is a Gatsby Lane carved out of a subdivision in Montgomery, Ala., where Mr. Fitzgerald’s wife, Zelda, was raised. And there is a 50-year-old company created by the real estate titan Peter Sharp and his longtime partner, Norman Peck, that still exists today."
“'You’re always looking for something of interest that ties in, so people can get emotionally involved in the marketing,' said Andrew Gerringer, managing director for new business development at the Marketing Directors, who was involved in naming both the Gatsby and the Fitzgerald, in Manhattan. 'The best is always a historical reference.'”
Perhaps the developers don't recall that the story ends in tragedy.
FULL STORY: Developers, Borne Back Ceaselessly Into Gatsby’s Embrace
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
USGS Water Science Centers Targeted for Closure
If their work is suspended, states could lose a valuable resource for monitoring, understanding, and managing water resources.
End Human Sacrifices to the Demanding Gods of Automobile Dependency and Sprawl
The U.S. has much higher traffic fatality rates than peer countries due to automobile dependency and sprawl. Better planning can reduce these human sacrifices.
Seattle Transit Asked to Clarify Pet Policy
A major dog park near a new light rail stop is prompting calls to update and clarify rules for bringing pets on Seattle-area transit systems.
Oregon Bill Would End Bans on Manufactured Housing
The bill would prevent new developments from prohibiting mobile homes and modular housing.
Nashville Doesn’t Renew Bike Share Contract, Citing Lost Federal Funding
The city’s bike share system, operated by BCycle, could stop operating if the city doesn’t find a new source of funding.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Tyler Technologies
New York City School Construction Authority
Village of Glen Ellyn
Transportation Research & Education Center (TREC) at Portland State University
Chaddick Institute at DePaul University
Institute for Housing and Urban Development Studies (IHS)
Regional Transportation Commission of Southern Nevada
Toledo-Lucas County Plan Commissions