NYC Facilitates Walking with New Wayfinding Maps

One out of ten New Yorkers gets lost every week, according to the city's Department of Transportation, and this does not include out-of-towners. In March, the city will begin installing 150 wayfinding signs to help pedestrians navigate their way.

2 minute read

January 15, 2013, 8:00 AM PST

By Jessica Hsu


“Whether you’re a life-long New Yorker or a first-time visitor, everyone knows the feeling of walking out of a building or a subways station and being turned around, not knowing where you are,” said Janette Sadik-Khan, Transportation Commissioner. “These maps will help everyone in the city get around.” The signs will be located at high-traffic pedestrian locations in Midtown, Chinatown, Long Island City and Prospect Heights and Western Crown Heights. A sample shows that they will include major landmarks, local businesses, and estimated transit times within a 5-minute proximity. What's innovative is that these new maps will be laser printed directly on glass, adds Matt Chaban, and they will be formatted in "'heads-up mapping,' meaning that they are oriented the way a person is looking."

The winning bid for the project comes from PentaCity, a group made up of graphic design studio Pentagram, map makers City ID and industrial designers Billings Jackson. Pentagram has collaborated with the city on other recent projects including the the LOOK safety campaign and new parking signs.

The $6 million project was funded largely by the federal Department of Transportation, and most of the rest from local business improvement districts (BIDs). Many BIDs already have their own signs, says Chaban, but "[t]he goal was to unify all the wayfinding signage, including a new font called Helvetica DOT that Pentagram designed special for the department, a throwback to the same font gracing the subways." The city believes that the signs will help people learn the city better, and Sadik-Khan said, "That's good for business, that's good for communities, that's good for everybody. People will start to mix it up, exploring new neighborhoods and even new blocks in their old neighborhoods."

Monday, January 14, 2013 in The New York Observer

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

July 9, 2025 - Diana Ionescu

Map of Haussmann's redesign of Paris in the 1850s through 1870s under Napoleon III.

In Urban Planning, AI Prompting Could be the New Design Thinking

Creativity has long been key to great urban design. What if we see AI as our new creative partner?

June 30, 2025 - Tom Sanchez

View of dense apartment buildings on Seattle waterfront with high-rise buildings in background.

King County Supportive Housing Program Offers Hope for Unhoused Residents

The county is taking a ‘Housing First’ approach that prioritizes getting people into housing, then offering wraparound supportive services.

July 11 - Real Change

Aerial view of suburban housing near Las Vegas, Nevada.

Researchers Use AI to Get Clearer Picture of US Housing

Analysts are using artificial intelligence to supercharge their research by allowing them to comb through data faster. Though these AI tools can be error prone, they save time and housing researchers are optimistic about the future.

July 11 - Shelterforce Magazine

Green bike share bikes parked in a row on a commercial street with outdoor dining and greenery.

Making Shared Micromobility More Inclusive

Cities and shared mobility system operators can do more to include people with disabilities in planning and operations, per a new report.

July 11 - Cities Today