Mom & Pop Find a Taxing Home in Brooklyn

Candice Rainey chronicles the "new generation of mom and pops that has thrived in regentrified Brooklyn," and the difficulties couples have encountered in turning their passions into their professions.

1 minute read

September 30, 2012, 5:00 AM PDT

By Jonathan Nettler @nettsj


Rainey reveals that behind the cases of freshly baked vegan cookies and lobster imported directly from Maine, not all is bliss between Mom & Pop. Take Dave Crofton and Dawn Casale, the married proprietors of a bakery in Cobble Hill. "Mr. Crofton, 42, said it took the couple five years before they could take a three-day vacation," writes Rainey.

"'All we know is spending every day together, and that's our
relationship,' he said. (The business has since expanded to Dumbo.) 'And
talking about it in the morning and at night. And we love it. But if
you were 30 and had two separate careers and you suddenly jam yourself
into owning a business together, I don't know how you would do it. I
think you would kill each other.'"

Or Ralph Gorham, 54, and Susan Povich, 49, the proprietors of Red Hook Lobster Pound:

"The fact is, your family suffers," Ms. Povich said. "It's all work all
the time. At dinner - well, after the first few years when we could come
home for dinner - the kids are begging us, ‘Can we please not talk
about work?' That's their mantra. But within 10 minutes Ralph and I are
having an argument about it. And we can't leave. We have to be in
troubleshooting range." 

Wednesday, September 26, 2012 in The New York Times

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