The retail chains have each announced expansion plans for next year, even as many businesses are closing stores.
Elaine Misonzhnik of Retail Traffic Magazine ties together the growth trajectories of Starbucks and McDonald's. Starbucks recently bought a high-end juice company and announced it would be opening a new store concept based around healthy offerings. McDonald's, meanwhile, is sticking to the same formula but adding 1,300 new stores worldwide next year.
McDonald's apparently sees itself in a battle against other food chains.
http://phx.corporate-ir.net/phoenix.zhtml?c=97876&p=irol-newsArticle&ID=1629145&highlight=>In a press release, CEO Jim Skinner talked up the expansion as part of the company's "Plan to Win":
"McDonald's unwavering commitment to and outstanding execution of the Plan to Win has created significant brand differentiation and strong business momentum. McDonald's is well-positioned for sustained profitable growth and I am confident that the investments we are making today will yield long-term value for our shareholders in the future."
Read the full story: Starbucks, McDonald's Bent on Growth
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