What Happens When A City Bans Advertising?

When South America's largest city banned billboards, neon signs, and all other forms of outdoor advertising, an unexpected cityscape emerged and previously unnoticed problems were revealed.

1 minute read

May 14, 2007, 2:00 PM PDT

By Abhijeet Chavan @http://twitter.com/legalaidtech


"In January, South America's largest city officially banned outdoor advertising. Billboards, neon signs, bus-stop ads, even the Goodyear blimp - all were suddenly illegal. Folha de Sao Paulo reporter Vinicius Galvao describes seeing his city as though for the first time...The ban on what the mayor calls "visual pollution" was the culmination of a long battle between the city's politicians and the advertising industry, which had blanketed Brazil's economic capital with all manner of billboards, both legal and illegal. Within months, the city has gone from a Blade Runner-like vision of the future to a reclaimed past..."

"It's weird, because you get lost, so you don't have any references any more...The city's got now new language, a new identity."

Friday, April 20, 2007 in On The Media

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Rendering of Shirley Chisholm Village four-story housing development with person biking in front.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning

SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

June 8, 2025 - Fast Company

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

June 6, 2025 - PC Magazine

Rendering of autonomous cargo train moving across bridge across river in wooded area between Texas and Mexico.

Trump Approves Futuristic Automated Texas-Mexico Cargo Corridor

The project could remove tens of thousands of commercial trucks from roadways.

June 17 - FreightWaves

Rendering of white three-story single-stair building in Austin, Texas with staircase in the middle.

Austin's First Single Stair Apartment Building is Officially Underway

Eliminating the requirement for two staircases in multi-story residential buildings lets developers use smaller lots and more flexible designs to create denser housing.

June 17 - Building Design & Construction

MARTA bus with Atlanta skyline in background

Atlanta Bus System Redesign Will Nearly Triple Access

MARTA's Next Gen Bus Network will retool over 100 bus routes, expand frequent service.

June 17 - Mass Transit