A group of urban experts has released a plan to keep Geneva at the forefront of international affairs and governance. Included in the plan is a call to ensure the city's compatibility with technology and information media.
"'We are now in a globalised world of opinions and multi-stakeholders, where you have groups and initiatives living on the net, and we have to make the best use of those networks and bring them to Geneva otherwise they will go somewhere else,' Daniel Stauffacher, executive coordinator of the new body, told swissinfo."
"Behind the drive for change lies the concern that the city's pre-eminent position could be usurped by a growing list of rivals, including China and India."
"The Swiss ambassador to the United Nations in Geneva, Blaise Godet, who is facilitating efforts to rebrand the city, admitted that the competition was getting ever stronger, with many other locations offering conference facilities."
"Stauffacher spoke of the need for a multi-stakeholder approach, drawing together government, private sector, civil society, academia and the media."
FULL STORY: Geneva rebrands itself to see off rivals
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