How Do You Brand A City?

The city of Greensboro, North Carolina, is seeking input from residents as it attempts to come up with an innovative way to brand itself.

1 minute read

November 7, 2006, 2:00 PM PST

By Christian Madera @http://www.twitter.com/cpmadera

"Unlike Oakland, Calif., which native Gertrude Stein once insulted by saying 'there's no there there,' Greensboro has a 'there.'

That's the consensus of Action Greensboro, which has been working for months to pinpoint that 'there.' Suggestions and comments collected so far are wide-ranging.

One question Action Greensboro posed was whether Greensboro needs to brand itself the way companies, colleges and products do with logos and slogans.

The answer, says Action Greensboro consultant Dabney Sanders, was an overwhelming yes. Only a few, she says, expressed doubts whether a unified brand message should be conceived in a city that, in the words of one person, 'means different things to different people.'"

Thanks to A. Lamar Calloway

FULL STORY: City awash in ideas for ways to brand it

Monday, November 6, 2006 in News & Record

Community / Economic Development North Carolina

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