Walking, Not Driving, On Beverly Hills' Rodeo Drive

Rodeo Drive could change its name to Rodeo Promenade as Beverly Hills considers designating one block of the famous shopping street for pedestrians only.

1 minute read

October 22, 2006, 7:00 AM PDT

By maryereynolds


Beverly Hills Vice-Mayor Jimmy Delshad plans to study foot-traffic zones in cities "with high-class areas" like Paris and Cannes. He wants to discuss the idea with many people before proceeding. Some people don't like the idea of closing part of the street. One Ralph Lauren shopper commented, "It'd be a nightmare. I think it will have benches and bring homeless people around. They'll sit, and people will start playing music."

The final decision will be market driven to keep Rodeo Drive competitive with other high end shopping districts. "Delshad would like to see stylish food and beverage kiosks up and down Rodeo, where people could stop to enjoy cappuccino, gelato or finger sandwiches. Hmm, sounds a lot like the Grove, next to the Farmers Market at 3rd Street and Fairfax Avenue. In fact, the Grove, Century City and other high-tone retailing destinations have been siphoning customers from Beverly Hills, city officials have said. Seeking to spiff up their most opulent street, the city and merchants recently invested in a nearly $18-million, two-year makeover that included new and wider sidewalks."

Friday, October 20, 2006 in The Los Angeles Times

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 18, 2025 - Diana Ionescu

Two people walking away from camera through pedestrian plaza in street in Richmond, Virginia with purple and white city bus moving in background.

Vehicle-related Deaths Drop 29% in Richmond, VA

The seventh year of the city's Vision Zero strategy also cut the number of people killed in alcohol-related crashes by half.

June 17, 2025 - WRIC

Two small wooden one-story homes in Florida with floodwaters at their doors.

As Trump Phases Out FEMA, Is It Time to Flee the Floodplains?

With less federal funding available for disaster relief efforts, the need to relocate at-risk communities is more urgent than ever.

June 16, 2025 - Governing

Low view of row of red, grey, and black Tesla electric cars.

Texas Safety Advocates Raise Alarm in Advance of Tesla Robotaxi Launch

The company plans to deploy self-driving taxis in Austin with no oversight from state or local transportation agencies.

2 hours ago - Streetsblog USA

San Francisco Muni bus on street, line 14 with MISSION - Ferry Plaza" on front marquee.

How to Fund SF’s Muni Without Cutting Service

Three solutions for bridging the San Francisco transit agency’s budget gap without reducing service for transit-dependent riders.

3 hours ago - San Francisco Chronicle

Blue Austin public transit bus with graphic reading "I ride to keep the city clean and earth happy."

Austin Tests Self-Driving Bus

Autonomous buses could improve bus yard operations for electric fleets, according to CapMetro.

4 hours ago - Smart Cities Dive