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Apple's Urban Design Not As Popular As Its Computer Design

Apple's new downtown San Francisco store has only lived up to expectations on the inside.
April 16, 2004, 11am PDT | Ratna Amin
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Columnist John King explains his disappointment in the new downtown San Francisco Apple store. "The computer chain that for years urged us to "think different" now imposes order from above: its outposts are interchangeable by design, with details repeated from store to store." He suggests that dealmaking with Willie Brown's city hall has allowed Apple to tarnish a historic district and destroy the existing sense of place. How much should a store change to fit in?

Thanks to Ratna Amin

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Published on Thursday, April 15, 2004 in The San Francisco Chronicle
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