Keep up with essential planning news and commentary, delivered to your inbox every Monday and Thursday.
Friday Funny: Would a Stand-Up Comedy Show Make You Ride the St. Louis Trolley?
"In the face of lagging ridership, the Loop Trolley Co. announced its latest strategy Wednesday: Send in the clowns."
Eric Heffernan writes about the novel approach to ridership in St. Louis. Stand-up routines will start in September, taking place on the second Friday of every week.
"'Laugh Tracks' will have local comedians perform for 40 minutes on the 2.2-mile route," according to Heffernan.