Are we laughing with the trolley comedian, or at the trolley comedian?
"In the face of lagging ridership, the Loop Trolley Co. announced its latest strategy Wednesday: Send in the clowns."
Eric Heffernan writes about the novel approach to ridership in St. Louis. Stand-up routines will start in September, taking place on the second Friday of every week.
"'Laugh Tracks' will have local comedians perform for 40 minutes on the 2.2-mile route," according to Heffernan.
FULL STORY: Loop Trolley tries a trick to boost ridership: On board stand-up comedy
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