Augmented Reality and Public Art: A New Era Begins Today

People in six global cities will have a chance to sample an ambitious new augmented reality program launched by Apple today.

1 minute read

August 10, 2019, 5:00 AM PDT

By James Brasuell @CasualBrasuell


Drew Zeiba reports: "New York’s New Museum, which has already launched a fair share of tech-forward initiatives like net-art preservation and theorization platform Rhizome and NEW INC, has teamed up with Apple over the past year-and-a-half to create a new augmented reality (AR) program called [AR]T."

A collection of famous artists have created AR art works that will be visible on the [AR]T iPhone app. "Choreographed” street tours will be available in six cities, according to Zeiba. "Users will be able to capture the mixed reality installations in photos and video through their phones."

The [AR]T apps is available today in New York, San Francisco, London, Paris, Hong Kong, and Tokyo.

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