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Uber Tests Subscription Bundling of its Services
Do you want all the Uber? Uber is actively testing a service to give you just that in Chicago and San Francisco. "Each version includes a fixed discount on every ride, free Uber Eats delivery and free Jump (bikes and scooters) rides. The pass costs $24.99 per month," Megan Rose Dickey writes for TechCrunch. The company also has a less comprehensive, cheaper package that they’re trying in some other markets.
This package builds on the monthly discount packages already offered by Lyft and Uber, to include some of the other services offered by the company. Some see a free delivery offer as a way for Uber Eats to compete with a product already offered by Postmates.
Rose Dickey speculates that the product may provide a way for Uber to buoy its Jump bikes and scooters, which face a lot of competition.