The Gig Economy for Mapping

A new startup wants to use blockchain and the Uber model to create free, open-source maps.

1 minute read

September 26, 2018, 6:00 AM PDT

By Elana Eden


Pokémon Go

Steve Hamann / Shutterstock

CityLab's Laura Bliss profiles a mapping startup that aims to combine blockchain and cryptocurrency, open data, and crowdsourcing and gig work. In other words, the company plans to pay people to contribute to free maps. Bliss reports:

"With $1 million in seed funding, Streetcred is building a business model based on the blockchain, where digital tokens called Ether—a Bitcoin-esque cryptocurrency with a fluctuating dollar value—would be paid out to contributors anywhere in the world to populate maps with new points of interest."

The company will only map places, not routes. It hopes to compete with the current industry king, Google Maps, by making its service free to the developers, government agencies, and companies that currently pay Google up to thousands of dollars a month. Though still "refining" its business model, Streetcred says it would make money by soliciting "sponsorships" from companies like Uber or Apple to map points of interest in regions with less coverage from other services.

It could also save money by paying contractors in an unguaranteed currency rather than hiring employees.

In CityLab, Bliss compares the startup's model to other mapping platforms, companies relying on gig workers, and data services.

Wednesday, September 19, 2018 in CityLab

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Large crowd on street in San Francisco, California during Oktoberfest festival.

The Simple Legislative Tool Transforming Vacant Downtowns

In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

June 2, 2025 - Robbie Silver

Color-coded map of labor & delivery departments and losses in United States.

The States Losing Rural Delivery Rooms at an Alarming Pace

In some states, as few as 9% of rural hospitals still deliver babies. As a result, rising pre-term births, no adequate pre-term care and harrowing close calls are a growing reality.

4 hours ago - Maine Morning Star

Street scene in Kathmandu, Nepal with yellow minibuses and other traffic.

The Small South Asian Republic Going all in on EVs

Thanks to one simple policy change less than five years ago, 65% of new cars in this Himalayan country are now electric.

6 hours ago - Fast Company

Bike lane in Washington D.C. protected by low concrete barriers.

DC Backpedals on Bike Lane Protection, Swaps Barriers for Paint

Citing aesthetic concerns, the city is removing the concrete barriers and flexposts that once separated Arizona Avenue cyclists from motor vehicles.

June 15 - The Washington Post