The transportation network company Lyft is pushing residents in the city of Chicago to experiment with a carless lifestyle.
Andrew J. Hawkins reports that Lyft will begin offering residents in Chicago $550 each in credits to Lyft if they ditch their cars.
Lyft is offering the deal to 100 Chicago residents, but with some strings attached: "Those who accept the challenge to put away their car keys for 30 days will get $300 in Lyft shared ride credit (for use in carpool trips only), $45 for a monthly Divvy bike-share pass, $100 in Zipcar credit, and $105 for 'L' train and bus service."
"Participants are encouraged to post about their 30-day multimodal experience on social media. And Lyft will conduct pre- and post-challenge interviews to gauge reactions," adds Hawkins.
The article includes soundbites from David Katcher, Lyft’s general manager for the Midwest, to explain the company's thinking behind this unique promotion.
FULL STORY: Lyft will pay you $550 to ditch your car for a month
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