Lyft Will Pay You to Ditch Your Car for 30 Days

Andrew J. Hawkins reports that Lyft will begin offering residents in Chicago $550 each in credits to Lyft if they ditch their cars.

Lyft is offering the deal to 100 Chicago residents, but with some strings attached: "Those who accept the challenge to put away their car keys for 30 days will get $300 in Lyft shared ride credit (for use in carpool trips only), $45 for a monthly Divvy bike-share pass, $100 in Zipcar credit, and $105 for 'L' train and bus service."

"Participants are encouraged to post about their 30-day multimodal experience on social media. And Lyft will conduct pre- and post-challenge interviews to gauge reactions," adds Hawkins.

The article includes soundbites from David Katcher, Lyft’s general manager for the Midwest, to explain the company's thinking behind this unique promotion.