New App Rewards Green Transportation with Deals

Miles brings the frequent flyer concept to ground level by offering rewards for your daily commute.

Read Time: 1 minute

August 13, 2018, 5:00 AM PDT

By Elana Eden


Walking

kaybee07 / Flickr

Verge writer Sean O'Kane introduces Miles, an app that allows users to accumulate points for every mile they travel on foot, in public transit, or by car. Points can then be redeemed for discounts at participating companies like Starbucks, Amazon, Target, and Hello Fresh, among others.

Ostensibly, the greener the transportation method, the bigger a multiplier assigned to those miles: one mile traveled in a car nets you one reward mile, for example, while one mile in a ride-share is worth two, a mile of biking is worth five, and one mile of walking or running is worth 10. (One mile of flying is worth just 0.1 miles.)

In order to work, the Miles app continuously logs users' locations—essentially tracking their every move. All that data goes to third-party companies seeking insight into mobility patterns and consumer demand. The company says it looks at aggregate and anonymized data in order to determine "where and when people move, how they got there, and maybe even why they moved in the first place," then uses a "predictive marketing AI platform" to decide which rewards to offer.

Tuesday, July 24, 2018 in The Verge

Chicago Commute

The Right to Mobility

As we consider how to decarbonize transportation, preserving mobility, especially for lower- and middle-income people, must be a priority.

January 26, 2023 - Angie Schmitt

Sharrow bike markings on black asphalt two-lane road with snowy trees

Early Sharrow Booster: ‘I Was Wrong’

The lane marking was meant to raise awareness and instill shared respect among drivers and cyclists. But their inefficiency has led supporters to denounce sharrows, pushing instead for more robust bike infrastructure that truly protects riders.

January 26, 2023 - Streetsblog USA

View of stone-paved street with pedestrians and "Farmers Market" neon sign on left and old buildings on right in Seattle, Washington

Push and Pull: The Link Between Walkability and Affordability

The increased demand for walkable urban spaces could make them more and more exclusionary if cities don’t pursue policies to limit displacement and boost affordability.

January 27, 2023 - Smart Cities Dive

Aerial view of downtown Milwaukee, Wisconsin at sunset

Milwaukee County Makes Substantial Progress on Homelessness

In 2022, the county’s point-in-time count of unhoused people reflected just 18 individuals, the lowest per-capita in the country.

6 minutes ago - Urban Milwaukee

Crosswalk with pedestrians in front of four-story red brick buildings in New Haven, Connecticut

Opinion: Connecticut Vision Zero Bill A Step in the Right Direction

The proposed legislation could energize efforts to eliminate fatal crashes and fix the structural flaws that make roads inherently more dangerous.

1 hour ago - CT News Junkie

View of Tacoma, Washington with Mount Rainier in background

Tacoma Developing New Housing Policy

The city’s Home in Tacoma plan is designed to address the region’s growth and rising housing prices, but faces local backlash over density and affordability concerns.

February 2 - The Urbanist