How Will L.A.'s New Inglewood Football Stadium Revitalize South Los Angeles?

Los Angeles Rams owner Stan Kroenke made a huge splash last year when he announced that the Rams would return to the Southland and invest in the largest real estate project in Southern California. Even more impressive, the project is going up in Inglewood next to the recently renovated Forum. The sports and entertainment complex is scheduled to open in 2019, and will host the 2021 Super Bowl.

At 298 acres, the football stadium’s entire campus will take the place of the old Hollywood Park site, and will be the size of the iconic Grove, L.A. Live, and Playa Vista put together. The campus will become the NFL’s flagship campus and its foothold in Los Angeles, as well as the heart of a new sports and entertainment district.

Hearing from Los Angeles Rams Chief Operating Officer and Executive Vice President of Football Operations Kevin Demoff in The Planning Report, the Rams are taking conscious steps to invest in the region and bring quality jobs to communities that have suffered from environmental and economic injustices.

As Demoff describes, “the stadium itself will be the largest in the NFL, with 70,240 seats. An 11-acre party plaza underneath the stadium, and a 6,000-seat theater attached to it, are aimed at promoting what we think will be both a vibrant and growing entertainment district in Inglewood. There will be just under a million square feet of retail, roughly 800,000 square feet of office space within our stadium district, and eventually, 1,500 residential units in the panhandle of Hollywood Park.”

The Rams are committed to making a positive impact in their community, as they have already built a playground at an elementary school and purchased new football gear for a San Fernando Valley high school after they suffered a robbery.