New Player Emerges in Car Sharing Services

Arriving just in time in the District of Columbia, as Safe Track disrupts Metro service, General Motors launched 'Maven' to compete with ZipCar, Car2Go, and Enterprise car sharing services.

2 minute read

July 21, 2016, 5:00 AM PDT

By Irvin Dawid

"Maven, a car-sharing service launched by General Motors, open[ed] for business Monday [July 18] in the District offering 40 vehicles in 10 lots scattered throughout the city," reports Lori Aratani in the Dr. Gridlock column for The Washington Post.

The company hopes to distinguish itself from other players in the market by offering “new vehicles with high trim levels.” The OnStar suite of services, which includes keyless entry, also will be available for users free of charge.

"To be honest, though, it sounds a whole lot like the other roundtrip car-sharing services available locally—except with fewer cars and parking spots," writes Rachel Sadon for DCist. 

Zipcar, for example, has a fleet of more than 1,000 cars, and just added one-way trips around the region to boot. So is there any reason to give Maven a go?

With no membership fee, is there any reason not to? And rates are competitive, adds Sadon.

Prices for Maven start at $8 an hour for compact cars, like the Spark [and VOLT], to $14 for premium cars like the Cadillac ATS and standard SUVs like the GMC Yukon, up to $24 for the Escalade. Zipcar's rates start at $8 an hour, while Enterprise's start at $5.

More importantly, all car-sharing services may be in demand to fill the gaps left by SafeTrack reductions in service as D.C. Metro tries to "accelerate three years' worth of work into approximately one year," according to Metro.

Platform for self-driving cars?

Wired has speculated that the roll-out of Maven—which started in Ann Arbor and has since also expanded to Boston and Chicago—is actually just the foundation for the driverless future that GM plans to build. 

As one entrant into the industry emerges, one departs

Bay Area-based FlightCar will be shutting down, reports Austin Walsh for the Daily Journal on July 19. FlightCar appeared to offer a unique service, more part of the sharing economy than their competitors.

The FlightCar business model was built around facilitating travelers renting their cars to others while they were out of town. Those who used the site’s services would receive a share of the rental proceeds, a free lift to the airport and a car wash. 

However, all is not lost. 

The essence of the FlightCar will live on though, as the technology platform has been sold to Mercedes-Benz Research & Development North America [see October post], and will be used to beef up the luxury car brand’s innovation lab for new services, according to [their] announcement.

Mercedes-Benz already owns car-sharing company Car2Go. In April, BMW launched ReachNow in Seattle, modeled on Car2Go.

Hat tip to POLITICO Morning Transportation.

Monday, July 18, 2016 in The Washington Post

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