Observation Decks Don't Sell Well in Hilly San Francisco

Steep views command steep prices in other big cities, but they can't seem to work in San Francisco, where there are plenty of beautiful views available for free.

1 minute read

August 28, 2015, 11:00 AM PDT

By Emily Calhoun


399 Fremont Street, San Francisco

Architecture critic John King chronicles the rise and fall of observation decks in San Francisco. He argues that the city has so much to offer at ground level that tourists aren't interested in paying for the towering vistas that are so popular in cities like New York and Chicago. "All it really does it whet your appetite to return downstairs and begin to explore the terrain on your own two feet," King writes.

Buildings like the Empire State Building and Sears Tower command high prices, and visitors brave long lines and cramped conditions to take pictures from their decks. But in San Francisco, observation floors in high-rise buildings can't sustain a profit. "Most big cities make their own geography, hanging their visual images on architectural peaks that demand to be scaled. Here? Not so."

King counts "only three remaining top-floor venues where you can buy a drink, at least in the districts east of Van Ness Avenue," and finds no prospects in the plethora of high-rises being built downtown.

Sunday, August 16, 2015 in San Francisco Chronicle

courses user

As someone new to the planning field, Planetizen has been the perfect host guiding me into planning and our complex modern challenges. Corey D, Transportation Planner

As someone new to the planning field, Planetizen has been the perfect host guiding me into planning and our complex modern challenges.

Corey D, Transportation Planner

Ready to give your planning career a boost?

Broken, uneven sidewalk being damaged by large tree roots in Los Angeles, California.

The City of Broken Sidewalks

Can Los Angeles fix 4,000 miles of broken sidewalks before the city hosts the 2028 Olympic Games?

December 5, 2024 - Donald Shoup

Large store in mall with yellow and black STORE CLOSING sign on front.

Shifts in Shopping: Transforming Malls Into Parks

Maybe zombie malls still have a second life — one with a little greenery.

December 8, 2024 - Ruscena Wiederholt

Multifamily housing under construction.

To Build More Housing, Cities Must Be Smarter in How They Use Land

How strategic land use policy decisions can alleviate the housing crisis and limit unsustainable sprawl.

December 11, 2024 - John D. Landis

Bird's eye view of empty asphalt parking lot with one blue car.

Parking Reform Can Boost Homebuilding 40 to 70 Percent

More evidence that parking flexibility is key to housing abundance.

December 13 - Sightline

Close-up of "Shared Use Path" sign for pedestrians and cyclists on post in urban setting.

California Adds Complete Streets to Transportation Funding Guidelines

The state transportation commission previously declined to include bike and pedestrian infrastructure in its updated funding guidelines, despite a new state law requiring Complete Streets efforts in all Caltrans projects.

December 13 - Streetsblog California

Aerial view of downtown Omaha, Nebraska with holiday lights at sunset.

Omaha Streetcar Yielding $1.5 Billion in TIF Funds

The line, scheduled for completion in 2027, is bringing billions in new investment to the city’s urban core.

December 13 - KMTV 3 News Now

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.