Full-Scale 'SimCity' Will Be Tech Testing Ground

Devoid of a human population, the Center for Innovation, Testing and Evaluation (CITE) is a planned, privately-operated trial lab for the smart city. The CITE design calls for a small, fully-functioning ghost town.

1 minute read

June 11, 2015, 5:00 AM PDT

By Philip Rojc @PhilipRojc


SimCity 2013

Norman Chan / Tested

Sited in a desolate stretch of southern New Mexico, the CITE "SimCity" idea sprung from the drawing boards of Pegasus Global Holdings. The plan had been on hold since 2012, but is now back in the works. "Groundbreaking is scheduled to begin in fall 2015 outside Las Cruces for the Center for Innovation, Testing and Evaluation (CITE), a real-life SimCity that resembles a modest American town with a population of 35,000 people spread over roughly 15 square miles."

Smart systems like AI cars, drone deliveries, smart grids, and next-gen sensors will find a first home in CITE. "The goal of CITE is to provide an opportunity to test large-scale tech experiments in real-world conditions 'without anyone getting hurt,' explains Bob Brumley, managing director of Pegasus."

CITE has given rise to debate among futurists, some doubting whether useful urban tests can be conducted in the complete absence of people. Many urban thinkers are likely inclined to agree. 

"The entire costs of the project, Brumley says, will be about $550-600 million in direct investments, with an estimated total of about $1 billion of investment over the next five years [...]."

Thursday, May 28, 2015 in Wired

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

September 23, 2026 - Zachary Whalen

Passengers board an Amtrak train under a cloudy sky.

Amtrak, CN end decades-long dispute with eight-year agreement

The new operating agreement establishes an updated framework for the companies to work together, including processes to resolve disputes.

September 18, 2026 - Mass Transit

An Airo train driving towards the camera on a track. There is a forest behind it.

Northwest rail fans eager for Sept. 30 debut of Amtrak’s Airo fleet

Get ready for that new train smell and more seats. But they won’t go faster or run more frequently on the Cascades route in Washington and Oregon.

September 22, 2026 - Washington State Standard

Four cars of the LAX SkyLink. They are white, and there is no clear front or back. They have black windows.

LAX SkyLink opening delayed again, contractor won’t commit to new deadline

The project was supposed to open its doors to the public in 2023.

September 27 - LA Times

A Caltrain train picks up a large crowd of people at a station.

Caltrain may slash over one-third of its stations

If Bay Area voters reject two transit tax measures, Caltrain, BART and AC Transit will see steep service cuts.

September 27 - Mercury News

An aerial view of Interstate 77 crossing a body of water.

A 'dangerous' precedent: North Carolina successfully pressures communities into voting for toll roads

Two mayors resigned from the Charlotte Regional Transportation Planning Organization after it voted in favor of the toll roads.

September 27 - Spectrum Local News

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.

Senior Planner

City of Thousand Oaks

Community Development Director

City of Wisconsin Rapids

Professor of Urban Planning

Harvard University Graduate School of Design