Full-Scale 'SimCity' Will Be Tech Testing Ground

Devoid of a human population, the Center for Innovation, Testing and Evaluation (CITE) is a planned, privately-operated trial lab for the smart city. The CITE design calls for a small, fully-functioning ghost town.

1 minute read

June 11, 2015, 5:00 AM PDT

By Philip Rojc @PhilipRojc


SimCity 2013

Norman Chan / Tested

Sited in a desolate stretch of southern New Mexico, the CITE "SimCity" idea sprung from the drawing boards of Pegasus Global Holdings. The plan had been on hold since 2012, but is now back in the works. "Groundbreaking is scheduled to begin in fall 2015 outside Las Cruces for the Center for Innovation, Testing and Evaluation (CITE), a real-life SimCity that resembles a modest American town with a population of 35,000 people spread over roughly 15 square miles."

Smart systems like AI cars, drone deliveries, smart grids, and next-gen sensors will find a first home in CITE. "The goal of CITE is to provide an opportunity to test large-scale tech experiments in real-world conditions 'without anyone getting hurt,' explains Bob Brumley, managing director of Pegasus."

CITE has given rise to debate among futurists, some doubting whether useful urban tests can be conducted in the complete absence of people. Many urban thinkers are likely inclined to agree. 

"The entire costs of the project, Brumley says, will be about $550-600 million in direct investments, with an estimated total of about $1 billion of investment over the next five years [...]."

Thursday, May 28, 2015 in Wired

courses user

As someone new to the planning field, Planetizen has been the perfect host guiding me into planning and our complex modern challenges. Corey D, Transportation Planner

As someone new to the planning field, Planetizen has been the perfect host guiding me into planning and our complex modern challenges.

Corey D, Transportation Planner

Ready to give your planning career a boost?

Broken, uneven sidewalk being damaged by large tree roots in Los Angeles, California.

The City of Broken Sidewalks

Can Los Angeles fix 4,000 miles of broken sidewalks before the city hosts the 2028 Olympic Games?

December 5, 2024 - Donald Shoup

Large store in mall with yellow and black STORE CLOSING sign on front.

Shifts in Shopping: Transforming Malls Into Parks

Maybe zombie malls still have a second life — one with a little greenery.

December 8, 2024 - Ruscena Wiederholt

Empty street and high-rise buildings in downtown Chicago, Illinois during COvid-19 pandemic.

Major US Cities Still Suffering Downtown Decline

Research shows that the “donut effect” hollowing out central business districts since the pandemic continues to cause economic decline in the 12 largest American cities.

December 3, 2024 - Stanford University News

Heavy traffic on freeway in San Diego, California.

Why Traffic Never Gets Better

Despite abundant research showing that roadway expansions provide limited congestion relief and increase long-term traffic problems, they still occur due to wishful thinking: advocates claim that “this” project is different.

30 minutes ago - Greater Greater Washington

Trolley bus in San Francisco, California.

San Francisco Tops ‘Urban Mobility Readiness’ List

An annual analysis of global cities assesses public transit, technology, and sustainability.

1 hour ago - Bloomberg CityLab

Cyclist on folding bike riding next to silver car on city street.

Bike-Mounted Sensor Could Improve Safety for Cyclists

A new camera technology can detect when vehicles pass too close to people on bikes.

2 hours ago - Streetsblog USA

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.