Cities Chase Elusive 'Innovation Economy'

In many places, anchor institutions and local industries are old news. New companies, new ideas, and brand-new industries are creating wealth and vibrancy. Professor Enrico Moretti explains how cities can get in on the 'innovation economy.'

2 minute read

May 7, 2015, 5:00 AM PDT

By Josh Stephens @jrstephens310


Photo of google sign outside of google cafeteria

brionv / flickr

Urban areas like Silicon Valley, Austin, Seattle, and Boston have built their contemporary economies on innovation: new ideas that turn into companies that change the world in ways large and small. These companies are the General Motors and IBM's of the 21st century. They are, by and large, creatures of cities. 

How, then, do cities build innovation economies? 

Enrico Moretti, professor of economics at the University of California-Berkeley, has taken the amorphous idea of innovation and defined it, mapped it, and analyzed its impact on urban economies and workforces. He has found, among other conclusions, that rising tides lift all boats: though generous salaries at innovative firms may raise the cost of living in areas like Palo Alto, they also correspond with rising salaries of people who do not work in innovation. They also correspond with a widening gap between cities that have innovation economies and those that don't.

Urban landscapes are conductive to innovation, but no particular city has an inherent advantage. The growth of innovation depends as much on happenstance as on policy -- but that doesn't mean that cities can't try to create fertile ground. 

"All (innovative industries) have two things in common. The first is they tend to employ workers with a high level of human capital, which I measure in terms of education. These are sectors where the number of workers with a college degree is very high. The second is, they make a product or service that is unique: it’s innovative in the sense that it cannot be easily reproduced and easily outsourced."

"It is absolutely true that you see innovation hubs in places that are urban and dense as well as in places that are sprawling and suburban. What you see in both places is a tendency towards urbanism and densification. A lot of the Silicon Valley companies that have offices in the suburban part of the Bay Area have opened offices in San Francisco in great part because their workers prefer living in San Francisco."

Monday, April 6, 2015 in California Planning & Development Report

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

3 hours ago - Diana Ionescu

Person wearing mask walking through temporary outdoor dining setup lined with bistro lights at dusk in New York City.

Restaurant Patios Were a Pandemic Win — Why Were They so Hard to Keep?

Social distancing requirements and changes in travel patterns prompted cities to pilot new uses for street and sidewalk space. Then it got complicated.

June 19, 2025 - Diana Ionescu

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1, 2025 - Honolulu Civil Beat

Aerial view of new neifhborhood under construction with enpty lots in foreground.

In California Battle of Housing vs. Environment, Housing Just Won

A new state law significantly limits the power of CEQA, an environmental review law that served as a powerful tool for blocking new development.

4 hours ago - CALmatters

Low-rise Pearl Sreet mall in Boulfer, Colorado.

Boulder Eliminates Parking Minimums Citywide

Officials estimate the cost of building a single underground parking space at up to $100,000.

5 hours ago - Boulder Reporting Lab

Two-story buildings with porches in walkable Florida neighborhood.

Orange County, Florida Adopts Largest US “Sprawl Repair” Code

The ‘Orange Code’ seeks to rectify decades of sprawl-inducing, car-oriented development.

6 hours ago - CNU Public Square