Transit planners who see transportation network companies as a potential benefit to public transit will want to pay attention to Uber's new partnership in Dallas.
DART has announced a partnership with Uber to solve the "first mile/last mile" challenge by allowing access to the Uber app through DART's GoPass mobile ticketing app.
The thinking behind the partnership, according to a release published by Mass Transit, is that the partnership will make it easier for users living in areas with less transit service to get to access the system. To sweeten the pot, Uber is offering a free first ride, up to $20.
Robert Wilonsky also reports on the new partnership, which grew out of a test run of the system on St. Patrick's Day on Greenville Avenue.
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