Here's to the Winners of the Seaside Prize and to 'Attainable Housing'

Housing supply is offering up something that looks very different than what today's households want to buy.

1 minute read

February 25, 2015, 7:00 AM PST

By Hazel Borys


"Attainable" housing is replacing "affordable" housing in city planning conversations. And attainable lifestyle—including transportation costs—is in the spotlight. Ben Brown culls insights from the weekend's Seaside Prize:

"The Seaside Prize goes to 'individuals or organizations that have made significant contributions to the quality and character of communities.' Obvious candidates are from the fields of design and planning. But receiving the award this year was a team of residential real estate analysts, Todd Zimmerman and Laurie Volk."

"Since the late 1980s, ZVA, as their firm is called, has helped developers overcome the tendency of supply-demand market research to predict the future by looking at the past. Zimmerman and Volk project potential market opportunities by more closely examining behavioral characteristics of demographic slices, especially the biggest slices of all — Baby Boomers and Millennials."

"At Seaside over the weekend, Zimmerman and Volk led a slightly deeper dive into Boomer/Millennial trends post-Great Recession and encouraged a broader conversation about 'Neighborhood Challenges for a Re-Urbanizing Nation.' Mainly the dilemma linked to rising inequality and community un-affordability."

Customers for the "traditional" American home are in the minority. Yet homes designed for the "traditional family" comprise the majority of choices. [Image credit: "Residence of G. L. Rule Feb. 18, 1898. Have lived here since Sept. 1893." Family stands in foreground, sod building and - NARA - 516435" by Unknown or not provided - U.S. National Archives and Records Administration. Licensed under Public Domain via Wikimedia Commons.]

Monday, February 23, 2015 in PlaceShakers

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 30, 2025 - Diana Ionescu

Close-up on Canadian flag with Canada Parliament building blurred in background.

Canada vs. Kamala: Whose Liberal Housing Platform Comes Out on Top?

As Canada votes for a new Prime Minister, what can America learn from the leading liberal candidate of its neighbor to the north?

April 28, 2025 - Benjamin Schneider

Hot air balloons rise over Downtown Boise with the State Capitol building visible amidst the high rises.

The Five Most-Changed American Cities

A ranking of population change, home values, and jobs highlights the nation’s most dynamic and most stagnant regions.

April 23, 2025 - GoodMigrations

People biking along beach path with moored ship in San Diego, California.

San Diego Adopts First Mobility Master Plan

The plan provides a comprehensive framework for making San Diego’s transportation network more multimodal, accessible, and sustainable.

5 hours ago - SD News

Sleeping in Public

Housing, Supportive Service Providers Brace for Federal Cuts

Organizations that provide housing assistance are tightening their purse strings and making plans for maintaining operations if federal funding dries up.

6 hours ago - KSL

Conductor walks down platform next to Amtrak train at station in San Jose, California.

Op-Ed: Why an Effective Passenger Rail Network Needs Government Involvement

An outdated rail network that privileges freight won’t be fixed by privatizing Amtrak.

7 hours ago - Streetsblog USA

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.

Senior Manager Operations, Urban Planning

New York City School Construction Authority

Building Inspector

Village of Glen Ellyn

Manager of Model Development

Central Transportation Planning Staff/Boston Region MPO