What's Your 'Elevator Pitch' for Greener, Healthier Cities?

Kaid Benfield shares his placemaking pitch.

1 minute read

September 24, 2014, 7:00 AM PDT

By Hazel Borys


"For better or worse, we live in the age of the sound bite, when even the most intellectually complicated subjects must, to be understood, be simplified to a couple of easily communicated sentences. It’s all about hyper-short attention spans, the 140-character Tweet, and the 'elevator speech' that you can present as you and your audience descend three or four floors on your way to exit the building for lunch," writes Kaid Benfield.

Benfield's pitch for the Washington D.C. region where he lives: "In the region as a whole, we need to find a way to grow and prosper that doesn’t put so many cars on the road and that sits more harmoniously with nature. In the inner city, we need to preserve and strengthen our older neighborhoods, and to do so in a way that benefits longtime residents as well as newcomers. These things are easier said than done, but that’s why we need more people working on them and carefully putting better approaches into place." [Emphasis from the original.]

Benfield goes on to consider the inherent vagaries in any such elevator speech.

Tuesday, September 23, 2014 in NRDC Switchboard

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

July 9, 2025 - Diana Ionescu

White and purple sign for Slow Street in San Francisco, California with people crossing crosswalk.

San Francisco Suspends Traffic Calming Amidst Record Deaths

Citing “a challenging fiscal landscape,” the city will cease the program on the heels of 42 traffic deaths, including 24 pedestrians.

July 1, 2025 - KQED

Bend, Oregon

Bend, Oregon Zoning Reforms Prioritize Small-Scale Housing

The city altered its zoning code to allow multi-family housing and eliminated parking mandates citywide.

33 minutes ago - Strong Towns

Blue and silver Amtrak train with vibrant green and yellow foliage in background.

Amtrak Cutting Jobs, Funding to High-Speed Rail

The agency plans to cut 10 percent of its workforce and has confirmed it will not fund new high-speed rail projects.

1 hour ago - Smart Cities Dive

Green Skid Row mural satirizing city limit sign in downtown Los Angeles, California.

LA Denies Basic Services to Unhoused Residents

The city has repeatedly failed to respond to requests for trash pickup at encampment sites, and eliminated a program that provided mobile showers and toilets.

2 hours ago - Los Angeles Public Press