Making Bike-Share Accessible to the 99 Percent

In cities across America, municipal bike-share systems have had a hard time reaching low-income and minority populations. As Chicago plans its new system for next year's launch, the city is developing measures to broaden the demographics of cycling.

2 minute read

November 27, 2012, 1:00 PM PST

By Jonathan Nettler @nettsj


John Greenfield looks at how Chicago Department of Transportation (CDOT) deputy commissioner Scott Kubly, who helped launch Capital Bikeshare in Washington, D.C., and is managing Chicago’s new system, plans to overcome some of the challenges that have prevented bike-share systems in cities like Denver and Washington from reaching those most in need of cheap, efficient transportation.

"While bike sharing has great potential, the credit-card requirement [for membership] and other factors have been obstacles to attracting a diverse membership in other cities," notes Greenfield. "In Denver, where roughly fifty percent of residents are people of color, almost ninety percent of bike-share users are non-Hispanic whites, according to a member survey. 'Our demographic profile is nothing to be proud of, and we know that,' acknowledged Parry Burnap, head of Denver’s program, at a recent urban planning conference. 'We are mostly male, mostly white, mostly wealthy, mostly well educated.'”

So how does Kubly plan to improve access for a more diverse clientele? Strategies include providing training for inner-city youth to develop a workforce that "reflects the diversity of the city and help create a sense of ownership," working with community groups and churches to provide bike share access for people who don’t have credit cards, and distributing kiosk locations equitably.

“My number-one priority is getting a membership that reflects the diversity of the city,” Kubly assured attendees at a recent public meeting in Chicago's Bronzeville neighborhood. “Since we’re using public dollars, it’s important that the folks who are using the service reflect everybody in the community. It’s a challenge but we’re going to crack it.”

Thursday, November 22, 2012 in Grid Chicago

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 30, 2025 - Diana Ionescu

Close-up on Canadian flag with Canada Parliament building blurred in background.

Canada vs. Kamala: Whose Liberal Housing Platform Comes Out on Top?

As Canada votes for a new Prime Minister, what can America learn from the leading liberal candidate of its neighbor to the north?

April 28, 2025 - Benjamin Schneider

Hot air balloons rise over Downtown Boise with the State Capitol building visible amidst the high rises.

The Five Most-Changed American Cities

A ranking of population change, home values, and jobs highlights the nation’s most dynamic and most stagnant regions.

April 23, 2025 - GoodMigrations

People biking along beach path with moored ship in San Diego, California.

San Diego Adopts First Mobility Master Plan

The plan provides a comprehensive framework for making San Diego’s transportation network more multimodal, accessible, and sustainable.

May 2 - SD News

Sleeping in Public

Housing, Supportive Service Providers Brace for Federal Cuts

Organizations that provide housing assistance are tightening their purse strings and making plans for maintaining operations if federal funding dries up.

May 2 - KSL

Conductor walks down platform next to Amtrak train at station in San Jose, California.

Op-Ed: Why an Effective Passenger Rail Network Needs Government Involvement

An outdated rail network that privileges freight won’t be fixed by privatizing Amtrak.

May 2 - Streetsblog USA

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.

Senior Manager Operations, Urban Planning

New York City School Construction Authority

Building Inspector

Village of Glen Ellyn

Manager of Model Development

Central Transportation Planning Staff/Boston Region MPO