In cities across America, municipal bike-share systems have had a hard time reaching low-income and minority populations. As Chicago plans its new system for next year's launch, the city is developing measures to broaden the demographics of cycling.
John Greenfield looks at how Chicago Department of Transportation (CDOT) deputy commissioner Scott Kubly, who helped launch Capital Bikeshare in Washington, D.C., and is managing Chicago’s new system, plans to overcome some of the challenges that have prevented bike-share systems in cities like Denver and Washington from reaching those most in need of cheap, efficient transportation.
"While bike sharing has great potential, the credit-card requirement [for membership] and other factors have been obstacles to attracting a diverse membership in other cities," notes Greenfield. "In Denver, where roughly fifty percent of residents are people of color, almost ninety percent of bike-share users are non-Hispanic whites, according to a member survey. 'Our demographic profile is nothing to be proud of, and we know that,' acknowledged Parry Burnap, head of Denver’s program, at a recent urban planning conference. 'We are mostly male, mostly white, mostly wealthy, mostly well educated.'”
So how does Kubly plan to improve access for a more diverse clientele? Strategies include providing training for inner-city youth to develop a workforce that "reflects the diversity of the city and help create a sense of ownership," working with community groups and churches to provide bike share access for people who don’t have credit cards, and distributing kiosk locations equitably.
“My number-one priority is getting a membership that reflects the diversity of the city,” Kubly assured attendees at a recent public meeting in Chicago's Bronzeville neighborhood. “Since we’re using public dollars, it’s important that the folks who are using the service reflect everybody in the community. It’s a challenge but we’re going to crack it.”
FULL STORY: Bike share, not white share: can Chicago’s program achieve diversity?

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

Canada vs. Kamala: Whose Liberal Housing Platform Comes Out on Top?
As Canada votes for a new Prime Minister, what can America learn from the leading liberal candidate of its neighbor to the north?

The Five Most-Changed American Cities
A ranking of population change, home values, and jobs highlights the nation’s most dynamic and most stagnant regions.

San Diego Adopts First Mobility Master Plan
The plan provides a comprehensive framework for making San Diego’s transportation network more multimodal, accessible, and sustainable.

Housing, Supportive Service Providers Brace for Federal Cuts
Organizations that provide housing assistance are tightening their purse strings and making plans for maintaining operations if federal funding dries up.

Op-Ed: Why an Effective Passenger Rail Network Needs Government Involvement
An outdated rail network that privileges freight won’t be fixed by privatizing Amtrak.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
New York City School Construction Authority
Village of Glen Ellyn
Central Transportation Planning Staff/Boston Region MPO
Institute for Housing and Urban Development Studies (IHS)
City of Grandview
Harvard GSD Executive Education
Regional Transportation Commission of Southern Nevada
Toledo-Lucas County Plan Commissions