Bringing the Countryside to the City

Paula Cocozza discusses Britain's "new ruralism" trend as "the pastoral idyll" invades its cities. Is it possible to have the best of both worlds within walking distance of each other?

2 minute read

November 21, 2012, 1:00 PM PST

By Jessica Hsu


"Everywhere you look, the countryside has crept into cities and towns – the way we shop, eat, red, dress, decorate our homes, spend our time," writes Cocozza. Wildflower meadows have filled abandoned sites and stadiums. Wooden forts and swings have replaced the metal frames of children's playgrounds. Liberty, the London department store, decorated its famous windows with artificial birds nest and dandelions. Furniture makers have seen a growing preference for pine and oak, and Elle Decoration proclaims "the wonders of wood." The recession has brought about "a maturing of the urban attitude, and it doesn't feel right to have things that are too shiny and polished," believes Marcus Fair, founder of the online magazine Dezeen. He adds, "people got bored by the debate of countryside v city, and realised that the best part of the country could be brought into the city."

The rustic theme shows "something of the same impulse behind them all," observes Cocozza. "We can't get enough nature in our lives." However, she points out "[i]t is one of the conundrums of the urban search for a closer connection with the rural world that the search itself has resulted in a fancification of simple goods." Pipers Crisps assures customers that their crisps are "made by farmers," and with many varieties of eggs, "[t]hese days an egg is rarely just an egg." Cocozza poses the question, "When elements of rural life feel this fashionable, does that make our interest in all things country less valid, and more a kind of trendy role play?" That depends, says Ralph Pite, a professor of literature at Bristol University, who is writing a book on "ideas of the simple life." His theory is that "people find the countryside damaged when they travel to it, and want to bring in their own spaces what has disappeared out there" and "[i]t's a question of finding ways of working within [industrial society] to make it better."

"It would not be unresonable, after all," acknowledges Cocozza, "to respond to the perils of globalisation and irresponsible banking with a quest for more contact with nature, more attention to the provenance of small, everyday things."

Sunday, November 18, 2012 in The Guardian

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 30, 2025 - Diana Ionescu

Close-up on Canadian flag with Canada Parliament building blurred in background.

Canada vs. Kamala: Whose Liberal Housing Platform Comes Out on Top?

As Canada votes for a new Prime Minister, what can America learn from the leading liberal candidate of its neighbor to the north?

April 28, 2025 - Benjamin Schneider

Hot air balloons rise over Downtown Boise with the State Capitol building visible amidst the high rises.

The Five Most-Changed American Cities

A ranking of population change, home values, and jobs highlights the nation’s most dynamic and most stagnant regions.

April 23, 2025 - GoodMigrations

Tree-lined street with large old trees and full parking lane and one-way driving lane in Spain.

Research: More Complex Streets Are Safer

Streets that offer more perceived obstacles and distractions can force drivers to slow down and drive more carefully.

1 hour ago - State Smart Transportation Initiative

People biking along beach path with moored ship in San Diego, California.

San Diego Adopts First Mobility Master Plan

The plan provides a comprehensive framework for making San Diego’s transportation network more multimodal, accessible, and sustainable.

May 2 - SD News

Sleeping in Public

Housing, Supportive Service Providers Brace for Federal Cuts

Organizations that provide housing assistance are tightening their purse strings and making plans for maintaining operations if federal funding dries up.

May 2 - KSL

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.

Senior Manager Operations, Urban Planning

New York City School Construction Authority

Building Inspector

Village of Glen Ellyn

Manager of Model Development

Central Transportation Planning Staff/Boston Region MPO