The percentage of adult Americans living by themselves has doubled since 1960, to its highest level ever, and businesses are taking note.
Eric Klinenberg writes of a dramatic demographic shift over the last 50 years, in which the percentage of married adults has fallen from more than 70% to only 51% of the adult population. "The extraordinary rise of living alone is among the greatest social changes since the baby boom."
In several large cities, including Denver, Seattle, and Washington D.C., more than 40% of households have just one occupant. In Manhattan it is nearly 50%. The implications of this shift are just beginning to be appreciated by businesses and marketers.
"Singletons play an essential yet unappreciated role in revitalizing cities and animating public spaces. Compared with married people, they're more likely to eat out in cafés and restaurants, exercise in a gym, take art classes, attend public events, and volunteer. Perhaps more important, singletons are fueling the economy. They spend more discretionary dollars than their married counterparts."
FULL STORY: Solo nation: American consumers stay single

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning
SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs
The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

San Diego Votes to Rein in “Towering” ADUs
City council voted to limit the number of units in accessory buildings to six — after confronting backyard developments of up to 100 units behind a single family home.

Texas Legislature’s Surprising Pro-Housing Swing
Smaller homes on smaller lots, office to apartment conversions, and 40% less say for NIMBYs, vote state lawmakers.

Even Edmonton Wants Single Staircase Buildings
Canada's second most affordable major city joins those angling to nix the requirement for two staircases in multi-family buildings.
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