Richard Florida on the Importance of Place

Copeland asked Florida how cities without a lot of resources can hold on to their "creative class":

"All community sizes and different types can create vibrant creative centers.   However, they have to be unique and authentic to their character.   It's important to note that in the global hunt for talent, I expect we will see a stronger emphasis – greater than ever before – on the importance of quality of place.  All cities and communities are unique. Different types of people will be attracted to communities and regions for an array of reasons.  For some, the choice may be made for economic opportunity, while for others, the selection is made because the community provides access to outdoors, urban amenities-restaurants, nightlife, arts and culture-or good schools. Whatever the reason, authenticity plays an overarching role; creative workers-the innovative engine to our future economic prosperity-select communities that have all features of a complete authentic community."

More interview over at mycityway.com.

Thanks to Lara Sanders