Developers in Mumbai will be allowed to build street furniture and sell advertising space on it as part of their projects, in accordance with a new law in the city.
Locals are hopeful that the law will bring about new public amenities and a cut from advertising revenues into the city's coffers. But some worry the program could be abused.
"More than a year after announcing their plans to beautify the city, just a couple of weeks ago, Subodh Kumar, Municipal Commissioner of Mumbai, sanctioned a scheme to allow private builders and developers to install street furniture on specific streets in exchange for advertising rights on that furniture as 10 per cent of the revenues to go to the Brihanmumbai Municipal Corporation (BMC).
Kumar went on record to state that the project would now be implemented across the city, except in areas delineated by the Mumbai Heritage Conservation Committee (MHCC)."
Read the full story: Mumbai to get a facelift with street furniture
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