Town Futures in Photoshop

A picture's worth a thousand plans - at least when it's a "photo-realistic visualization." Designer Steve Price's detailed 3D flash animations show towns what empty streetscapes and drab buildings could look like with a little bit of planning.

1 minute read

March 8, 2010, 1:00 PM PST

By Rebecca Sanbor…


Price's firm, Urban Architecture, uses Photoshop and other design tools to craft realistic images showing what proposed designs and plans would actually look like on the ground. From Miami to Virginia and all across the country, these visualizations have helped planning boards, city councils and everyday citizens understand what change could actually look like before it happens and make decisions that they'll be proud to live with.

No project comes out exactly as planned, or exactly as Price depicts it, but he stresses the importance of giving people new ways of envisioning their futures.

"Everybody kind of nods and agrees and knits their brows as they listen to statistics and information about economic development," Price said. "Then they see the pictures, and that's when the smiles occur. And the 'oohs' and 'ahs.' There are two hemispheres of the brain, and it's almost like two different people in everybody's head, and they respond to the world in very different ways."

Friday, March 5, 2010 in Grist.org

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

July 9, 2025 - Diana Ionescu

White and purple sign for Slow Street in San Francisco, California with people crossing crosswalk.

San Francisco Suspends Traffic Calming Amidst Record Deaths

Citing “a challenging fiscal landscape,” the city will cease the program on the heels of 42 traffic deaths, including 24 pedestrians.

July 1, 2025 - KQED

Bend, Oregon

Bend, Oregon Zoning Reforms Prioritize Small-Scale Housing

The city altered its zoning code to allow multi-family housing and eliminated parking mandates citywide.

44 minutes ago - Strong Towns

Blue and silver Amtrak train with vibrant green and yellow foliage in background.

Amtrak Cutting Jobs, Funding to High-Speed Rail

The agency plans to cut 10 percent of its workforce and has confirmed it will not fund new high-speed rail projects.

1 hour ago - Smart Cities Dive

Green Skid Row mural satirizing city limit sign in downtown Los Angeles, California.

LA Denies Basic Services to Unhoused Residents

The city has repeatedly failed to respond to requests for trash pickup at encampment sites, and eliminated a program that provided mobile showers and toilets.

2 hours ago - Los Angeles Public Press