The Monks of Tourism

In an effort to draw more tourists to their ancient temples, officials in the Chinese town of Guandu has contracted tourism-savvy Shaolin monks to take over operation of the temples.

2 minute read

January 4, 2009, 9:00 AM PST

By Nate Berg


"While soothing to some, the tranquillity is galling to Guandu's city fathers, who recently spent $3 million to rebuild the four temples. They had become schools and warehouses during an earlier era, when the Communist Party sought to suppress nearly all religious activity, including that by Buddhists."

"To sweeten the lure for free-spending tourists, they tore down the jumble of ancient homes that surrounded the 1,000-year-old temples and built rows of antique-looking shops that sell bootleg DVDs, sneakers and stuffed Santas."

"Still no one came."

"'The temples have been money losers,' grumbled Dou Weibao, the commissioner of ethnic and religious affairs in Guandu, which has long since been subsumed by the sprawl of Kunming, the capital of Yunnan Province."

"Mr. Dou found a savior 1,200 miles away, in the Song Mountains of central China, where the warrior monks of Shaolin have mastered the art of monastery marketing. Since the early 1990s, the chief abbot, Shi Yongxin, has turned Shaolin into a lucrative draw for kung fu enthusiasts and has transformed his lithe disciples into global emissaries for the temple's crowd-pleasing mix of Zen Buddhism and fly-kick combat."

"Guandu officials say they will get no money from the deal, but they hope the Shaolin mystique will pull in the kind of crowds that have turned the flagship monastery, in Henan Province, into one of China's most popular tourist destinations. Mr. Dou said the government would save the $88,000 once spent on temple maintenance each year. They are also counting on the tax revenue from a vast new mall that is nearing completion next to the temple complex."

Friday, January 2, 2009 in The New York Times

courses user

As someone new to the planning field, Planetizen has been the perfect host guiding me into planning and our complex modern challenges. Corey D, Transportation Planner

As someone new to the planning field, Planetizen has been the perfect host guiding me into planning and our complex modern challenges.

Corey D, Transportation Planner

Ready to give your planning career a boost?

Broken, uneven sidewalk being damaged by large tree roots in Los Angeles, California.

The City of Broken Sidewalks

Can Los Angeles fix 4,000 miles of broken sidewalks before the city hosts the 2028 Olympic Games?

December 5, 2024 - Donald Shoup

Large store in mall with yellow and black STORE CLOSING sign on front.

Shifts in Shopping: Transforming Malls Into Parks

Maybe zombie malls still have a second life — one with a little greenery.

December 8, 2024 - Ruscena Wiederholt

Multifamily housing under construction.

To Build More Housing, Cities Must Be Smarter in How They Use Land

How strategic land use policy decisions can alleviate the housing crisis and limit unsustainable sprawl.

December 11, 2024 - John D. Landis

Bird's eye view of empty asphalt parking lot with one blue car.

Parking Reform Can Boost Homebuilding 40 to 70 Percent

More evidence that parking flexibility is key to housing abundance.

December 13 - Sightline

Close-up of "Shared Use Path" sign for pedestrians and cyclists on post in urban setting.

California Adds Complete Streets to Transportation Funding Guidelines

The state transportation commission previously declined to include bike and pedestrian infrastructure in its updated funding guidelines, despite a new state law requiring Complete Streets efforts in all Caltrans projects.

December 13 - Streetsblog California

Aerial view of downtown Omaha, Nebraska with holiday lights at sunset.

Omaha Streetcar Yielding $1.5 Billion in TIF Funds

The line, scheduled for completion in 2027, is bringing billions in new investment to the city’s urban core.

December 13 - KMTV 3 News Now

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.