Ad Plans Dropped From Golden Gate

"The plan, which would have allowed 'discrete' corporate logos in visitor areas of the bridge, outraged critics, who called it "crass commercialism" and a 'degrading' of the historic span."

"Supporters said the proposal would have raised much-needed revenue for the district - more than $3 million a year - and might have staved off a future toll increase."

"The original proposal, announced in August, called for advertising from three to five 'lead partners' on signage, trash cans and other parts of the bridge's south side visitors' area."

"In response to public outcry, the plan's architects created two alternatives that were revealed Friday: One would have limited the advertising to five locations on the south side of the bridge and the number of lead corporate advertisers to two; the second would have limited corporate advertising to a bridge 'recognition wall.'"

"On a voice vote, board members rejected all three plans. Even those who had previously supported the original proposal voted no."