The Grocery Store Every Community Wants

The specialty grocery store chain Trader Joe's is often wooed by communities around California -- but the chain remains secretive about its location selection process.

1 minute read

April 18, 2007, 8:00 AM PDT

By Christian Madera @http://www.twitter.com/cpmadera


"For communities in search of a TJ's, that void gives rise to copious amounts of speculation, rumor and even desperation. Take San Jose, for example. In hopes of boosting its struggling downtown, city officials proposed a $2.9 million subsidy to help lure the reluctant market to a shopping center.

Last month, Auburn, Calif., city council members ditched their suits and ties in exchange for Hawaiian shirts and leis in a stunt to grab the attention of Trader Joe's corporate offices. According to the Auburn Journal, the council is considering an ordinance requiring property owners to give TJ's first crack at vacant retail space and offering a public TV channel as incentive.

Downtown Los Angeles hasn't escaped the cultish zeal. For at least the last five years, since the rush of new loft buildings kicked off the current residential boom, one burning question has been on everyone's lips: When are we going to get a Trader Joe's?"

Monday, April 16, 2007 in LA Downtown News

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Close-up of "Apartment for rent" sign in red text on black background in front of blurred building

Trump Administration Could Effectively End Housing Voucher Program

Federal officials are eyeing major cuts to the Section 8 program that helps millions of low-income households pay rent.

April 21, 2025 - Housing Wire

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

5 hours ago - Diana Ionescu

Ken Jennings stands in front of Snohomish County Community Transit bus.

Ken Jennings Launches Transit Web Series

The Jeopardy champ wants you to ride public transit.

April 20, 2025 - Streetsblog USA

Close-up of white panel at top of school bus with "100% electric" black text.

Driving Equity and Clean Air: California Invests in Greener School Transportation

California has awarded $500 million to fund 1,000 zero-emission school buses and chargers for educational agencies as part of its effort to reduce pollution, improve student health, and accelerate the transition to clean transportation.

2 hours ago - California Air Resources Board

Aerial view of Freeway Park cap park over I-5 interstate freeway in Seattle, Washington at night.

Congress Moves to End Reconnecting Communities and Related Grants

The House Transportation and Infrastructure Committee moved to rescind funding for the Neighborhood Equity and Access program, which funds highway removals, freeway caps, transit projects, pedestrian infrastructure, and more.

3 hours ago - Streetsblog USA

"No Thru Traffic - Open Streets Restaurants" sign in New York City during Covid-19 pandemic.

From Throughway to Public Space: Taking Back the American Street

How the Covid-19 pandemic taught us new ways to reclaim city streets from cars.

4 hours ago - Next City