The specialty grocery store chain Trader Joe's is often wooed by communities around California -- but the chain remains secretive about its location selection process.
"For communities in search of a TJ's, that void gives rise to copious amounts of speculation, rumor and even desperation. Take San Jose, for example. In hopes of boosting its struggling downtown, city officials proposed a $2.9 million subsidy to help lure the reluctant market to a shopping center.
Last month, Auburn, Calif., city council members ditched their suits and ties in exchange for Hawaiian shirts and leis in a stunt to grab the attention of Trader Joe's corporate offices. According to the Auburn Journal, the council is considering an ordinance requiring property owners to give TJ's first crack at vacant retail space and offering a public TV channel as incentive.
Downtown Los Angeles hasn't escaped the cultish zeal. For at least the last five years, since the rush of new loft buildings kicked off the current residential boom, one burning question has been on everyone's lips: When are we going to get a Trader Joe's?"
FULL STORY: Searching for Trader Joe's
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