Can Urban Infrastructure Be Saved By Corporate Naming?

"The corporate naming business has exploded over the last decade. As companies have struggled to be heard above the collective advertising din, corporate sponsorships have become a widely embraced, and wildly expensive, alternative approach to marketing...The phenomenon has even spread to nonprofit institutions like hospitals and museums, as well as more and more financially troubled municipal governments...San Diego even briefly had Chevrolet as its official beach patrol car...Although renaming a subway station or bridge or tunnel may seem harmless, there are subtle but important effects..."

Thanks to Linda LaSut