The Gig Economy for Mapping

A new startup wants to use blockchain and the Uber model to create free, open-source maps.

1 minute read

September 26, 2018, 6:00 AM PDT

By Elana Eden


Pokémon Go

Steve Hamann / Shutterstock

CityLab's Laura Bliss profiles a mapping startup that aims to combine blockchain and cryptocurrency, open data, and crowdsourcing and gig work. In other words, the company plans to pay people to contribute to free maps. Bliss reports:

"With $1 million in seed funding, Streetcred is building a business model based on the blockchain, where digital tokens called Ether—a Bitcoin-esque cryptocurrency with a fluctuating dollar value—would be paid out to contributors anywhere in the world to populate maps with new points of interest."

The company will only map places, not routes. It hopes to compete with the current industry king, Google Maps, by making its service free to the developers, government agencies, and companies that currently pay Google up to thousands of dollars a month. Though still "refining" its business model, Streetcred says it would make money by soliciting "sponsorships" from companies like Uber or Apple to map points of interest in regions with less coverage from other services.

It could also save money by paying contractors in an unguaranteed currency rather than hiring employees.

In CityLab, Bliss compares the startup's model to other mapping platforms, companies relying on gig workers, and data services.

Wednesday, September 19, 2018 in CityLab

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

20 minutes ago - Zachary Whalen

Overlapping highways

The state-sanctioned urbicide of Austin

People don’t kill cities. Freeways do.

September 8, 2026 - Benjamin Schneider

The Hoover Dam blocking the Colorado River. The river's water level is noticeably low. The cliffs surrounding the blue water are brown and jagged.

US to reduce Colorado River water deliveries to Mexico

A new Colorado Treaty amendment reduces Mexico’s Colorado River water allocation by 250,000 acre feet.

September 11, 2026 - The Arizona Republic

NYC Mayor Zohran Mandami speaks behind a blue podium.

Mamdani overhauls NYC's Vision Zero plan with 100 new policy goals

The overhaul aims to reduce traffic deaths and make streets safer for pedestrians, cyclists and drivers through lower speed limits, new safety infrastructure and more.

15 minutes ago - ABC 7 Eyewitness News

A New Jersey train approaches people waiting at the station.

Amtrak not solely to blame for New Jersey commuter rail's unreliability, report finds

A new study from the Garden State Initiative found that NJ Transit’s budget grew 20% across a 4 year period, but reliability declined significantly over the same period.

September 15 - Mass Transit

A tall, gray power plant billows smoke into a blue sky.

EPA erases limits on planet-warming pollution from power plants

Under Monday’s plan, power plants would still have some limits on how much mercury, arsenic and other contaminants they can emit.

September 15 - New York Times

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.