Language Matters: “Climate Change” Generates More Concern Than “Climate Crisis”

A University of Southern California (USC) study published in Climatic Change reveals that the terms “climate change” and “global warming” are more familiar to the public and generate greater concern than less recognized terms like “climate crisis,” “climate emergency,” and “climate justice.” The study found that almost 90 percent of respondents were familiar with “climate change” and “global warming,” while only 33 percent recognized “climate justice.” This familiarity significantly influences how people perceive and respond to environmental issues.

The research also explored the connection between terminology and public willingness to support climate-friendly policies and lifestyle changes, such as reducing red meat consumption. Although overall support for climate action was consistent across different terms, the study noted that familiarity with terms like “climate change” increased the urgency felt by respondents. Political affiliation played a significant role in shaping responses, with Democrats and Independents expressing more concern and willingness to act than Republicans.

A notable finding of the study was the polarization of the term “climate justice,” which was recognized and supported by a higher percentage of Democrats compared to Republicans. The researchers suggest that the political connotations and lesser-known nature of the term contribute to its lower resonance among the general public. The study emphasizes the importance of using familiar terminology when communicating about climate issues to ensure broader public engagement and concern.

The study was conducted with 5,137 U.S. residents and included contributions from scholars at various USC schools. It highlights the critical role of language in shaping public attitudes toward climate change and underscores the need for strategic communication in advancing climate policy and action.