A recent study by the Transit app reveals which communications methods are the most and least effective at reaching demographic groups representative of transit riders.

A new report by the Transit app examines the reach of communications channels—e.g., the Transit app, social media, emails, etc.—in reaching transit riders with critical information like service changes, fare payment, and mask mandates. The findings inspire a provocative headline for a blog post explaining the report's findings: "Transit Twitter isn't real life."
When communication channel reach is sorted by income and race in the United States, social media and public meetings fail the equity test of reaching representative populations of riders. Apps, signage, and customer support phone lines, it turns out, are more effective for reaching low-income riders and people of color.
For example, "social media is 3.5x more popular with high-income riders than low-income riders," according to the article. Twitter is the least representative of all: "High-income riders were 7.8x more likely to use Twitter for transit information than low-income riders and 2.1x more likely to use Instagram, whereas Facebook had a near-even split."
The communications findings are a component of the Transit app's larger quarterly Rider Happiness Benchmarking survey, which surveyed 21,000 transit riders across United States about their public transit experience.
A lot more detail on effective, equitable transit communications are included in the source article linked below.
FULL STORY: Transit Twitter isn’t real life

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

Congressman Proposes Bill to Rename DC Metro “Trump Train”
The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

The Simple Legislative Tool Transforming Vacant Downtowns
In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

Proposed Ohio Budget Preserves Housing Trust Fund
The Senate-approved budget also creates two new programs aimed at encouraging housing construction.

DOJ Says Trump Has Power to Roll Back National Monuments
The opinion sheds light on how the administration may justify its effort to eliminate protected public lands.

Maryland Awards $1.25M in TOD-Related Grants
The state’s DOT is funding projects that prepare sites around transit stations for future mixed-use development and housing.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Smith Gee Studio
City of Charlotte
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
US High Speed Rail Association
City of Camden Redevelopment Agency
Municipality of Princeton (NJ)