Can the Scooter Business Outlast the Coronavirus?
Scooter companies cut back on service in the first month of social distancing and stay-at-home-orders, and the industry faces ongoing uncertainty now that as the United States enters a third month of social distancing and stay-at-home orders.
"Lime announced [in March] it will suspend its bike and scooter service in San Francisco, Washington state and some European markets, then doubled down on the suspensions by extending them to all North American markets and 22 countries [in March]," according to an article from March by Jason Plautz.
"Bird told Smart Cities Dive that it had removed its vehicles from San Francisco and select European cities, citing a 'deep understanding of and empathy towards the cities, communities and people we serve.'"
The companies haven't always been in the driver seat in removing scooters from streets—Miami-Dade County, for instance, "barred citizens from operating any common-use micromobility vehicle," according to Plautz. Still, other cities, like San Francisco, made allowances for the vehicles as essential services (San Francisco cut public transit service all over the city in April).
At the outset of the coronavirus public health crisis, shared micromobility devices looked like they might corner a larger share of the urban transportation market as people turned to bike share as they stopped using public transit and other shared modes, and evidence from Wuhan suggested the potential new demand for shared micrombility options after that city ceased its lockdown. As noted by Plautz, the current difficulties for the scooter share market comes at a key time in the industry's businesses cycle—riders tend to return to these systems during the warming months of spring and through the summer.
The reporting in May isn't much more optimistic. While Uber, recently announcing more a wave of layoffs in its ride-hailing business, is selling its JUMP brand to Lime (Lime acquired Jump thanks to investments from Uber, so the sale is still an investment by Uber). Industry observers, like Jared Newman, are already predicting the demise of the electric scooter rental business as we knew it, however briefly.