15 Companies Adopt 'Shared Mobility Principles for Livable Cities'

Developed by Zipcar co-founder Robin Chase, the Shared Mobility Principles for Livable Cities campaign enlists mobility companies to guide the rollout of advanced transportation technologies toward "the best outcomes for all." By signing the pledge, companies including Uber, Lyft, and BlaBlaCar have professed to environmental and social goals like "the transition towards a zero-emission future."

The industry manifesto also addresses areas of controversy, including curb space, user fees, and open data. And, with the principle that "autonomous vehicles in dense urban areas should be operated only in shared fleets," it lays claim to a prominent role in the urban mobility market.

Together, the 15 new signatories account for "77 million passenger trips per day and inform the travel decisions of 10 million people each day," according to Metro Magazine.