"The Decision" part II? Time will tell if LeBron James is the right brand to assuage the fear of turning over the car keys to a robot car.
Andrew J. Hawkins shares news of a new ad campaign from Intel "aimed at building trust in autonomous vehicles."
"The campaign, which features a trepidatious James getting in the backseat of a driverless sedan, according to Hawkins. "It’s the first time self-driving cars have been marketed to the general public, and it’s airing before this technology is even commercially available."
As Hawkins notes, it's important that Intel is paying for the ad campaign rather than the companies such as Waymo (which is reportedly launching a commercial self-driving car service this fall), Uber, or a traditional car company like Ford. Of the many companies looking to make parts and products for self-driving cars, "Intel thinks it is best positioned to overcome consumer apprehension toward driverless cars, and what better way to do that than to make LeBron James the smiling, bearded face of its public effort," writes Hawkins.
FULL STORY: Can LeBron James make us less afraid of self-driving cars?
The Key to Self-Driving Safety: Priority Over Expediency
Human drivers are fallible. Can automated systems do a better job to reduce the likelihood of car collisions?
'Cars Are Death Machines'
Not one, not two, but three articles in the past week paint dire portraits of the world that cars have created.
Self-Driving Car or Hotel Room on Wheels?
With self-driving cars already well lodged in the public imagination as a sure thing in the relative near future, many people are already thinking about the potential business opportunities for the new technology.
Maui's Vacation Rental Debate Turns Ugly
Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
In Urban Planning, AI Prompting Could be the New Design Thinking
Creativity has long been key to great urban design. What if we see AI as our new creative partner?
Pedestrian Deaths Drop, Remain Twice as High as in 2009
Fatalities declined by 4 percent in 2024, but the U.S. is still nowhere close to ‘Vision Zero.’
King County Supportive Housing Program Offers Hope for Unhoused Residents
The county is taking a ‘Housing First’ approach that prioritizes getting people into housing, then offering wraparound supportive services.
Researchers Use AI to Get Clearer Picture of US Housing
Analysts are using artificial intelligence to supercharge their research by allowing them to comb through data faster. Though these AI tools can be error prone, they save time and housing researchers are optimistic about the future.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
planning NEXT
Appalachian Highlands Housing Partners
Mpact (founded as Rail~Volution)
City of Camden Redevelopment Agency
City of Astoria
City of Portland
City of Laramie