"The Decision" part II? Time will tell if LeBron James is the right brand to assuage the fear of turning over the car keys to a robot car.
Andrew J. Hawkins shares news of a new ad campaign from Intel "aimed at building trust in autonomous vehicles."
"The campaign, which features a trepidatious James getting in the backseat of a driverless sedan, according to Hawkins. "It’s the first time self-driving cars have been marketed to the general public, and it’s airing before this technology is even commercially available."
As Hawkins notes, it's important that Intel is paying for the ad campaign rather than the companies such as Waymo (which is reportedly launching a commercial self-driving car service this fall), Uber, or a traditional car company like Ford. Of the many companies looking to make parts and products for self-driving cars, "Intel thinks it is best positioned to overcome consumer apprehension toward driverless cars, and what better way to do that than to make LeBron James the smiling, bearded face of its public effort," writes Hawkins.
FULL STORY: Can LeBron James make us less afraid of self-driving cars?
The Key to Self-Driving Safety: Priority Over Expediency
Human drivers are fallible. Can automated systems do a better job to reduce the likelihood of car collisions?
'Cars Are Death Machines'
Not one, not two, but three articles in the past week paint dire portraits of the world that cars have created.
Self-Driving Car or Hotel Room on Wheels?
With self-driving cars already well lodged in the public imagination as a sure thing in the relative near future, many people are already thinking about the potential business opportunities for the new technology.
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
Walmart Announces Nationwide EV Charging Network
The company plans to install electric car chargers at most of its stores by 2030.
Chicago Approves Green Affordable Housing Plan
The Mayor’s plan calls for creating a nonprofit housing corporation tasked with building affordable housing that meets Green Building standards.
E-Scooter Parking: A Guide
How smart planning — and ample designated parking — can end conflicts over shared scooters.
‘It’s Been 50 years’: Public Transit Law Passes in Montana
Legislation would fix transportation district issue, allow for greater reach on city bus routes.
Top 10 Tech-Ready Cities
An index ranks U.S. cities based on their preparedness for the ‘smart city future.’
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
City of Moorpark
City of Tustin
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
Regional Transportation Commission of Southern Nevada
Toledo-Lucas County Plan Commissions