"The Decision" part II? Time will tell if LeBron James is the right brand to assuage the fear of turning over the car keys to a robot car.

Andrew J. Hawkins shares news of a new ad campaign from Intel "aimed at building trust in autonomous vehicles."
"The campaign, which features a trepidatious James getting in the backseat of a driverless sedan, according to Hawkins. "It’s the first time self-driving cars have been marketed to the general public, and it’s airing before this technology is even commercially available."
As Hawkins notes, it's important that Intel is paying for the ad campaign rather than the companies such as Waymo (which is reportedly launching a commercial self-driving car service this fall), Uber, or a traditional car company like Ford. Of the many companies looking to make parts and products for self-driving cars, "Intel thinks it is best positioned to overcome consumer apprehension toward driverless cars, and what better way to do that than to make LeBron James the smiling, bearded face of its public effort," writes Hawkins.
FULL STORY: Can LeBron James make us less afraid of self-driving cars?

Montreal Mall to Become 6,000 Housing Units
Place Versailles will be transformed into a mixed-use complex over the next 25 years.

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

California High-Speed Rail's Plan to Right Itself
The railroad's new CEO thinks he can get the project back on track. The stars will need to align this summer.

Tenant Advocates: Rent Gouging Rampant After LA Wildfires
The Rent Brigade says it's found evidence of thousands of likely instances of rent gouging. In some cases, the landlords accused of exploiting the fires had made campaign donations to those responsible for enforcement.

Seattle’s Upzoning Plan is Ambitious, Light on Details
The city passed a ‘bare-bones’ framework to comply with state housing laws that paves the way for more middle housing, but the debate over how and where to build is just getting started.

DOJ Seeks to End USDOT Affirmative Action Program
The Disadvantaged Business Enterprise Program encouraged contracting with minority- and women-owned businesses in the transportation sector, where these groups are vastly underrepresented.
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