Oregon Metro Brings Perspective to Vision Zero

A new public service announcement from Oregon Metro brings the point of Vision Zero goals for traffic safety close to home.

1 minute read

April 21, 2017, 10:00 AM PDT

By James Brasuell @CasualBrasuell


Vision Zero

smlp.co.uk / Flickr

"Metro released a new video this morning that reveals why a different approach to traffic safety is so important," according to an article by Jonathan Maus.

"It starts as a standard, boring, government agency PSA. I almost tuned it out, but I’m glad I watched it all the way through. Metro asks people in the video (watch it below the jump) three simple questions," writes Maus.

Those questions begin with "How many people do you think are killed or severely injured in traffic crashes in the Portland metro area each year?" Second up is "What do you think is a good goal [of crash reduction] for the region?" Finally, for the perspective-shifting homerun: "What should the goal be for your family?"

It should be noted, as Maus does at the beginning of the article, that the video is the work of the Oregon Metro, which is updating the Regional Transportation Safety Action Plan as part of the 2018 Regional Transportation Plan

Thursday, April 20, 2017 in Bike Portland

Sweeping view of Portland, Oregon with Mt. Hood in background against sunset sky.

Oregon Passes Exemption to Urban Growth Boundary

Cities have a one-time chance to acquire new land for development in a bid to increase housing supply and affordability.

March 12, 2024 - Housing Wire

Aerial view of green roofs with plants in Sydney, Australia.

Where Urban Design Is Headed in 2024

A forecast of likely trends in urban design and architecture.

March 10, 2024 - Daily Journal of Commerce

Cobblestone street with streetcar line, row of vintage streetlights on left, and colorful restaurant and shop awnings on right on River Street in Savannah, Georgia.

Savannah: A City of Planning Contrasts

From a human-scales, plaza-anchored grid to suburban sprawl, the oldest planned city in the United States has seen wildly different development patterns.

March 12, 2024 - Strong Towns

Aerial View of Chuckanut Drive and the Blanchard Bridge in the Skagit Valley.

Washington Tribes Receive Resilience Funding

The 28 grants support projects including relocation efforts as coastal communities face the growing impacts of climate change.

March 18 - The Seattle Times

Historic buildings in downtown Los Angeles with large "Pan American Lofts" sign on side of building.

Adaptive Reuse Bills Introduced in California Assembly

The legislation would expand eligibility for economic incentives and let cities loosen regulations to allow for more building conversions.

March 18 - Beverly Press

View from above of swan-shaped paddleboats with lights on around artesian fountain in Echo Park Lake with downtown Los Angeles skylien in background at twilight.

LA's Top Parks, Ranked

TimeOut just released its list of the top 26 parks in the L.A. area, which is home to some of the best green spaces around.

March 18 - TimeOut

News from HUD User

HUD's Office of Policy Development and Research

Call for Speakers

Mpact Transit + Community

New Updates on PD&R Edge

HUD's Office of Policy Development and Research

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.