'Greedy Developer' Trope: Tired and Counterproductive

Opponents of development often cast themselves as opponents of developers, whom they see as greedy and exploitative. But demonization does no good when developers—profit and all—are a crucial part of city-building.

1 minute read

April 19, 2017, 12:00 PM PDT

By Josh Stephens @jrstephens310


Skyscraper at 1 Madison Park, Manhattan

edenpictures / Flickr

"Are developers aggressive? Many are. Do they come off as slick rather than earnest? Sometimes. Are they trying to make money? Of course. What I don’t get is why their efforts are so much more nefarious than anyone else’s."

"And yet, if we’re going to get all huffy about capitalists, I’d submit that real estate developers are the least of our worries. Sure, you might hate the Hollywood Palladium towers. But at least you see what you’re getting. The very quality that makes real estate threatening is the same quality that limits the damage it can do. I’m far more concerned about, say, greedy drug companies, greedy food companies, greedy financiers, and greedy defense contractors than I am about greedy developers." 

"From a purely psychological standpoint, do we really expect developers to do good work and to want to cooperate with the city if we’re berating them all the time? If you call people “evil” and “greedy” often enough, they’re either going to get really uncooperative, or they’re just going to say to hell with it and conform to the labels they’re given." 

"Developers, like the grocery store and the doctor and plenty of other capitalists, serve crucial functions in society. In fact, planning and development — the very name of this publication — are inextricably and symbiotically linked. Plans mean nothing without someone to build them."

Tuesday, April 18, 2017 in California Planning & Development Report

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Aerial view of single-family homes with swimming pools in San Diego, California.

San Diego to Rescind Multi-Unit ADU Rule

The city wants to close a loophole that allowed developers to build apartment buildings on single-family lots as ADUs.

March 9, 2025 - Axios

Canadian flag in foreground with blurred Canadian Parliament building in background in Ottawa, Ontario, Canada.

Has President Trump Met His Match?

Doug Ford, the no-nonsense premier of Canada's most populous province, Ontario, is taking on Trump where it hurts — making American energy more expensive.

March 11, 2025 - Toronto Star

Close-up of green ULEZ sign in London, UK.

Study: London ULEZ Rapidly Cleaning up Air Pollution

Expanding the city’s ultra low-emission zone has resulted in dramatic drops in particle emissions in inner and outer London.

March 10, 2025 - Smart Cities World

Burned car and home in Los Angeles after 2019 wildfire.

The Unseen Aftermath: Wildfires’ Lasting Health and Emotional Burden

Wildfires in Los Angeles not only pose immediate physical health risks but also lead to long-term respiratory problems and mental health struggles, underscoring the need for a coordinated public health response to mitigate their lasting effects.

1 hour ago - UCLA Health

View of Central Park lake with people sitting on lakeside rocks and NYC high-rises in background.

Public Parks as Climate Resilience Tools

Designed with green infrastructure, parks can mitigate flooding, reduce urban heat, and enhance climate resilience, offering cost-effective solutions to environmental challenges while benefiting communities.

3 hours ago - Grist

Cyclists and a red T train on the Longfellow Bridge in Boston, MA at sunset.

What the Proposed Federal Budget Means for Transit, Rail

The proposed FY 2025 budget keeps spending for public transit and passenger rail essentially the same as in 2024.

5 hours ago - American Public Transportation Association

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.