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Airbnb Boosts Outreach to Landlords

What drivers are to rideshare companies, landlords are to Airbnb. In response to complaints, the company is upping outreach to its hosts.
March 18, 2017, 9am PDT | Philip Rojc | @PhilipRojc
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Landlords and their rentable properties are Airbnb's bread and butter, and the company is increasing its efforts to keep them happy. Marisa Kendall writes, "To some Airbnb hosts, the move is an attempt to fix a broken communication chain between Airbnb's landlords and its management."

"Airbnb CEO Brian Chesky promised to open some company board meetings to landlords, hold quarterly Q&A sessions over Facebook Live, create a 'Host Advisory Council' and send periodic email updates." Chesky also differentiated Airbnb from other technology giants currently experimenting with artificial intelligence. Makes sense, since it would be hard to automate renting out one's home to strangers. 

In addition to serving as hosts, landlords can also make it easier for Airbnb on the political side of things. "Another reason Airbnb may want to keep its landlords happy — they play a key role in the company's efforts to lobby local governments and fight the 'historic power of the hotel industry.'"

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Published on Tuesday, March 7, 2017 in The Mercury News
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