Meet Boston's New Tech-Enabled 'Pop-Up' Bus Service

A private bus service launched this week in Boston that decides service based on crowdsourced data on where and when people need to travel.

1 minute read

June 6, 2014, 9:00 AM PDT

By James Brasuell @CasualBrasuell


Katherin Q. Seelye reports on a 'pop up' bus service called Bridj that chooses routes from data collected from "Google Earth, Facebook, Foursquare, Twitter, LinkedIn, the census, municipal records and other sources" to decide where people are and where they need to go.

"The brainchild of Matthew George, a 23-year-old entrepreneur, Bridj uses algorithms to make the bus routes 'smarter.' As more people use it, it will adjust the routes accordingly," writes Seeyle.

The article includes the take of both the Boston Taxi Drivers Association and the Massachusetts Bay Transportation Authority on the innovative transit service. As for the latter's take: "The transportation authority sees Bridj at this fledgling stage as a complement to the T. 'This is not a competitive situation at all,' said Joseph Pesaturo, the authority spokesman."

For the record, however, city bus fare is $1.50, subway fare is $2, and Bridj fare is $6.

"Mr. George is in talks to start Bridj in several other cities, which he declined to identify, by the end of summer."

Wednesday, June 4, 2014 in New York Times

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Large crowd on street in San Francisco, California during Oktoberfest festival.

The Simple Legislative Tool Transforming Vacant Downtowns

In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

June 2, 2025 - Robbie Silver

Color-coded map of labor & delivery departments and losses in United States.

The States Losing Rural Delivery Rooms at an Alarming Pace

In some states, as few as 9% of rural hospitals still deliver babies. As a result, rising pre-term births, no adequate pre-term care and "harrowing" close calls are a growing reality.

June 15 - Maine Morning Star

Street scene in Kathmandu, Nepal with yellow minibuses and other traffic.

The Small South Asian Republic Going all in on EVs

Thanks to one simple policy change less than five years ago, 65% of new cars in this Himalayan country are now electric.

June 15 - Fast Company

Bike lane in Washington D.C. protected by low concrete barriers.

DC Backpedals on Bike Lane Protection, Swaps Barriers for Paint

Citing aesthetic concerns, the city is removing the concrete barriers and flexposts that once separated Arizona Avenue cyclists from motor vehicles.

June 15 - The Washington Post